Golf

Lifestyle

Outdoor

Snow

Swim

Wake

Health & Fitness

15 years experience in Product Management, Merchandising, and Customer Service. Proven ability to lead and facilitate a successful Product Creation process. Personal interest in leading an active lifestyle by participating in Action, Team, and Individual sports.

•	Conceptualize Brand direction connecting Product, Marketing, Retail, and Advertising
•	Product seasonal line-planning, structure, and briefing determined by seasonal consumer focus group insights
•	Merchandise across product categories bringing holistic technology and color concepts
•	Create market and product segmentation strategies within Team and Retail distributions
•	Communicate Product line mission and vision to sales and leadership through interactive presentations
•	Manage Athlete relations, promotions and VIK
•	Creation of yearly catalog and seasonal product brochures
•	Responsible for managing Marketing Budget of approximately $1M
•	Achieved +36% sales revenue vs 2012 budget targets
•	Achieved +50% revenue growth 2011 vs. 2012

Product Line Manager - Racing & Training Swimwear, Accessories, Team Apparel

•	Accomplished 2010 revenue increases: Mall +34%, adidas Retail +15%, Urban Independents +56%
•	Managed revenue growth for the Mall (including Eastbay) and Urban Independent account channels.
•	Managed NBA and NCAA Licensed product distribution plans for Mall, Dot.com, and Department Stores
•	Prepared Apparel, Footwear and Accessory product lines for a holistic Brand message.
•	Analyzed weekly KPI / sales results and combined with researched market trends to determine future product decisions which maximized profitability.
•	Provided clear, visual representations of product direction for each season and each account.
•	Prepared Retail communication concepts to brief external agencies.
•	Collaborated with senior management to develop category initiatives in order to meet key commercial category goals.
•	Merchandising responsibilities included $25 million of fiscal year business.
•	Launched first Footlocker exclusive Derrick Rose and Dwight Howard signature shoes, the adiZero Rose and adidas Beast 
•	Merchandised the 2011 Basketball All-Star assortment plans (adiZero Rose, Howard Super Beast, adiPure Mid, and Crazy 8)
•	Managed distribution, launch, and allocation plans for adiZero Crazy Light.

Sr. Merchandising Manager - Basketball

•	Developed season line plans, made day-to-day product decisions in collaboration with design and development input.
•	Responsible for initial line planning, product briefing, final application of color/material, pricing, and margin goals. 
•	Established a cross-functional leadership position by driving the product creation process while collaborating with brand marketing and sales.
•	Created formal and informal presentations to provide design, development, merchandising, and Sr. Management with visual and factual cues to motivate and inspire them throughout the product process.
•	Collaborated with Sr. Management on creation of CONS Brand identity and Product Strategy/Structure (Star Chevron logo application). 
•	Established initial distribution plans for CONS Skate product to include Core Skate Retailers.  For example Tactics, Active Ride Shop, FTC, Skateworks, etc.
•	Created a multi-tiered distribution plan, which included Core Skate Shops, Mall, Family Footwear, and Department stores

Product Line Manager - Skate

•	Merchandised footwear line across multiple categories to create a premium consumer experience and maximize SKU efficiencies
•	Researched and defined a diverse amount of consumer types from Canada, Central America, and South America to understand current and future product trends and opportunities
•	Created multi-tiered distribution plans for each Country to meet consumer and customer needs
•	Managed $90M of total business in FY08.
•	Merchandised approximately 1270 SKU’s per fiscal year.
•	Achieved a 17% increase in units per SKU while decreasing total SKU’s by 7% over initial fiscal year.
•	From FY06 to FY08, achieved revenue increases of 51.6% in Sportswear and 59.7% in Skate.

Footwear Merchandising Manager - Americas Region

Researched, Briefed, Managed, and Delivered holistic Kids Footwear product line with an emphasis in Nike Sportswear silhouettes.

Global Product Line Manager - Kids Footwear

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Travis Burke: in Bonney Lake, WA

Travis Burke