Travis Burke: in Bonney Lake, WA

• Conceptualize Brand direction connecting Product, Marketing, Retail, and Advertising • Product seasonal line-planning, structure, and briefing determined by seasonal consumer focus group insights • Merchandise across product categories bringing holistic technology and color concepts • Create market and product segmentation strategies within Team and Retail distributions • Communicate Product line mission and vision to sales and leadership through interactive presentations • Manage Athlete relations, promotions and VIK • Creation of yearly catalog and seasonal product brochures • Responsible for managing Marketing Budget of approximately $1M • Achieved +36% sales revenue vs 2012 budget targets • Achieved +50% revenue growth 2011 vs. 2012

• Accomplished 2010 revenue increases: Mall +34%, adidas Retail +15%, Urban Independents +56% • Managed revenue growth for the Mall (including Eastbay) and Urban Independent account channels. • Managed NBA and NCAA Licensed product distribution plans for Mall, Dot.com, and Department Stores • Prepared Apparel, Footwear and Accessory product lines for a holistic Brand message. • Analyzed weekly KPI / sales results and combined with researched market trends to determine future product decisions which maximized profitability. • Provided clear, visual representations of product direction for each season and each account. • Prepared Retail communication concepts to brief external agencies. • Collaborated with senior management to develop category initiatives in order to meet key commercial category goals. • Merchandising responsibilities included $25 million of fiscal year business. • Launched first Footlocker exclusive Derrick Rose and Dwight Howard signature shoes, the adiZero Rose and adidas Beast • Merchandised the 2011 Basketball All-Star assortment plans (adiZero Rose, Howard Super Beast, adiPure Mid, and Crazy 8) • Managed distribution, launch, and allocation plans for adiZero Crazy Light.

• Developed season line plans, made day-to-day product decisions in collaboration with design and development input. • Responsible for initial line planning, product briefing, final application of color/material, pricing, and margin goals. • Established a cross-functional leadership position by driving the product creation process while collaborating with brand marketing and sales. • Created formal and informal presentations to provide design, development, merchandising, and Sr. Management with visual and factual cues to motivate and inspire them throughout the product process. • Collaborated with Sr. Management on creation of CONS Brand identity and Product Strategy/Structure (Star Chevron logo application). • Established initial distribution plans for CONS Skate product to include Core Skate Retailers. For example Tactics, Active Ride Shop, FTC, Skateworks, etc. • Created a multi-tiered distribution plan, which included Core Skate Shops, Mall, Family Footwear, and Department stores