Travis Soderquist: in Washington Terrace, UT
Work experience
Rakuten Advertising I Rakuten MediaForge
Senior Creative Developer | 05/2013 - 08/2020
Lead Developer of mini websites based on requirements given by the client for retargeting and prospecting advertising campaigns.
Displayed HTML, CSS, Photoshop, JavaScript, website creation and layout skills. Developed and managed creative and optimizing dynamic ads in Phoenix/NP Studio frameworks and/or equivalent. Developed designs for each client, focusing on a strong call to action based on their requests and advertising goals.
Experienced discovering and illustrating comprehensive data based on testing performance and conversions of designs to facilitate communications in order to optimize and maximize conversions while strictly incorporating our client’s brands efficiently and effectively; resulting in a 5% year over year growth of business revenue.
Articulated strategies with clients, CS teams, and broader Creative team members. Provided clear creative solutions with up to 10 different CS team members while working on up to 7 clients at any given time; Resulting in becoming one of the most efficient, and effective team members on the creative team.
Demonstrated ability to prioritize work, set expectations, meet deadlines, and produce consistent, quality work on time and within budget by working daily in a fast-paced environment.
Utilized After Effects to create promotional materials for clients internally and externally, which provided a stronger brand presence and finished product.