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VP Operations | Strategic Planning | Executive Leadership | Operational Excellence | Systems & Process Improvement


Top Management

At Retention Brands, leadership and strategic foresight are the cornerstones of my approach to spearheading business data operations. By focusing on strategic planning, financial management, and continuous process improvements, our team has strengthened stakeholder relationships and elevated customer satisfaction across multiple brands. The successful implementation of departmental goals, KPIs, and cost-saving initiatives reflects my commitment to operational excellence and team development.

My tenure at Ride Concepts honed my abilities in supply chain and IT operations management, contributing to a marked improvement in efficiency and growth. We addressed significant logistic challenges, enhancing delivery performance by overcoming supply chain constraints, and shaping a high-performing team. These experiences have solidified my expertise in driving transformative change and fostering a culture of innovation and resilience within dynamic operational landscapes.

Responsible for leading Retention Brands’ business data operations across all brands (Birchbox, Beachly, Alltrue). My role involves strategic planning, financial management, stakeholder engagement, team development, process optimization, and customer satisfaction.

I collaborate closely with the leadership team to align long-term operational plans with overall business strategy. This includes defining department goals, KPIs, and budgets, as well as monitoring performance and implementing cost-saving measures.

Vice President Operations

Experienced Global Operations executive with a proven track record of turning around operations, increasing efficiency, and driving growth. Bringing expertise in supply chain, logistics, IT operations, and customer service management to lead a high-performing team and achieve Ride Concepts' goals.

Responsibilities:

• Oversee and lead supply chain, logistics, IT operations, and customer service teams
• Evaluate and implement new business processes to improve communication and efficiency
• Develop and execute plans to address logistic and supply chain issues and bring in redundancy to mitigate delays
• Address logistics bottlenecks and improve delivery by 125% even during very challenging supply chain conditions
• Partner with International and Domestic sales divisions to provide accurate and timely reporting while improving efficiency in the sales process
• Oversee support and management of Shopify, Amazon Seller Central, QuickBooks, and Cin7 Inventory management systems. Improving efficiency and accuracy across all platforms
• Implement leadership and meeting management framework to build a cohesive leadership team and allow clear and efficient communication to the employees
• Opened a new 3pl warehouse in Canada. Restructure the operational process and systems to support multiple warehouses
• Implemented a new B2B portal to improve order-to-delivery timelines and improved the sales force efficiency

VP of Operations

Led operations and strategies for global sales and customer service team. Managed inside sales managers, customer service agents, and 12 independent outside sales reps. Ensured structure, business continuity, and agility during Coronavirus pandemic and fallout. Developed new go-to-market strategies to navigate changing marketplace dynamics. Reported directly to President and CEO.

- Evaluated global distribution channels to align with new objectives as a result of the
pandemic.
- Motivated the sales and customer service teams to focus on key results and navigating
the pandemic shutdown in retail and quickly regain traction as retail re-opened.
- Partnered with marketing to develop updated sales tools to support the GTM strategy.

Director of Sales Operations

Originally hired as the Director of IT, but it became clear to management that I have a talent for building highly effective teams and meeting business objectives. So when Electra was acquired, I was asked to take over the national sales effort as the Director of Sales. This new role came with a multi-million dollar P&L and budget, a sales force to rebuild, and a multi-channel portfolio of accounts. We sell through several channels B2B and B2C, in brick-and-mortar retail (IBD).

Some of the areas I was expected to improve upon was sales force numbers, inventory issues, client relationships, and business reporting. 

AS THE DIRECTOR OF SALES…
▸ Reenergized the sales force
▸ Established clear sales goals and guided the team towards the win, exceeding quotas in every category including sales growth, profitability, key client growth, eCommerce, and accessories (B2C)
▸ Saved millions in inventory loss and reduced days-on-hand 
▸ Earned the “Vendor Partner of the Year, 2017” award with a strategic partner, that means we were in the top 25 out of 2000 vendors
▸ Restructured sales territories, so that sales reps could better meet the needs of smaller specialized markets – we also now follow KPIs by the hour rather than at the end of the month
▸ Author and present annual executive sales plan and strategy to the President


DIRECTOR OF SALES -Consumer Goods, B2B/B2C Sales, Executive Strategy, Supply Chain, P&L

Executive technology leader of Electra’s global technology portfolio making business decisions for the implementation and roll out of Electra’s global ERP, B2B and B2C, including cost-benefit analysis associated with buy-vs-build decisions, Microsoft Exchange and O365, Dynamics CRM, and team collaboration tools. Determined IT capital needs and operating budget, ERP application portfolio (Dynamics GP) and 3rd party platforms, and served as the hands-on systems administrator for global systems, digital application portfolio, and desktop service coordination. Presented to and updated the Board of Directors on how Electra leverages technology and how that translates into financial performance. 

▸ 	Ensure that all applications and platforms are supported and enhanced in alignment with the strategic roadmaps and budgets
▸ 	Designed and directed the implementation of the first global e-commerce platform which drove 25% of the company’s total revenue


Director of IT - ERP, CRM, E-Commerce, B2B, B2C, eCommerce, Infrastructure, IT

Formerly known as Vertical Search Works, Convera is a publicly traded company that provides a SaaS B2B search engine to enterprise customers. As the business leader of the IT Department, I was in charge of a $9M budget and worked closely with executive management to ensure technology purchases and changes were well-planned an in alignment with sales, marketing, and business growth goals. I directed an IT team of five people and oversaw the operation of two remote data centers that hosted a highly complex environment with 3000+ Linux nodes and 2000+ servers.  

My goals were to rebuild the IT team to improve their customer services skills, manage multiple ongoing SDLC projects, and develop strategies, processes, and budgets to meet change management objectives for growth, profitability, and cost-effectiveness. 

This is what I accomplished:
▸ Reduced operating expenses by $1M annually through contract negotiation and system upgrades
▸ Worked with Finance and Accounting to set up SOX
▸ Developed a cloud strategy that got the most use out of Amazon EC2 
▸ Oversaw multiple data center restructuring projects without business delays
▸ Identified several critical infrastructure points-of-failure and found solutions
▸ Improved the IT teams’ customer satisfaction scores by beating SLA uptime of 99.9%
▸ Successfully ensured the platform security  pre-launch
▸ Implemented a fixed asset tracking system


IT OPERATIONS MANAGER - Change Management, SDLC, IT, Data Center Management, Business Partner

YellowPages hired me to oversee the administration of their website, yellowpages.com, and to lead their technical team that served multi-regional data centers with 300+ servers. The system operated on a high-availability architecture and infrastructure that supported critical business demands and had over 100-nodes dedicated to FAST search cluster to provide optimal results for customers.
▸ After the new yellowpages.com was launched, it received over 50 searches per second and generated $1M in revenue daily
▸ Developed and used innovative processes and procedures to remotely administer the lights-out facility


SR. SYSTEMS ADMINISTRATOR - IT Team Lead, Data Centers, Automation, Business Partner, Infrastructure

I was in charge of 24/7 IT operations of a multi-platform environment that encompasses computer and network infrastructures, telephone systems, and facility/network security systems of a global company. As a business partner to the CEO and CFO, I established a cohesive IT roadmap that aligned and supported business goals through technology. I oversaw multiple installations, configurations, integrations, and migration projects that were critical to business growth. 

SR. SYSTEMS ADMINISTRATOR - IT Team Lead, Systems Integration, Business Partner, Network Security

SYSTEMS ADMINISTRATOR 

INTERNET ACCOUNT COORDINATOR

Find out detailed information about Travis Vance, VP Operations | Strategic Planning | Executive Leadership | Operational Excellence | Systems & Process Improvement
 in San Diego Metropolitan Area, CA

Travis Vance: VP Operations | Strategic Planning | Executive Leadership | Operational Excellence | Systems & Process Improvement
 in San Diego Metropolitan Area, CA

Travis Vance: VP Operations | Strategic Planning | Executive Leadership | Operational Excellence | Systems & Process Improvement in San Diego Metropolitan Area, CA

Travis Vance