Travis West: Senior Brand Manager & Digital Marketing Strategist in Fort Collins, CO

Successfully grew Group's highest grossing product brands to $35MM annual sales. Increased year-over-year revenue growth by developing business and marketing strategies. • Lead a highly productive marketing team responsible for product lifecycle management, product development strategy, inventory management, customer support experience, and business growth strategies. • Identified growth issues and developed business processes and marketing strategies that increased acquisition and retention sales to exceed yearly revenue goals for key product categories. • Partnered with retail team to develop key product and marketing strategies resulting in year-over-year sales growth within a declining trade channel. • Successfully launched multiple, multi-million dollar product lines, achieving market penetration and revenue goals. • Increased website traffic and online sales through successful audience development strategies, leveraging social media, content marketing and SEO/SEM. • Developed and executed social media strategy to increase brand loyalty and sales conversions. • Provided SEO expertise to achieve #1 organic search ranking for relevant keywords searched. • Increased direct sales conversion rate to 47% by designing and implementing targeted marketing strategies and lead nurturing processes. • Developed new customer on-boarding process that increased Q1 to Q2 retention sales by 50%. • Hired, lead and mentored marketing leaders to raise the level of digital competency and expertise across a traditional, direct marketing company. • Identified and developed business growth strategies with a focus on mobile commerce and inbound marketing strategies. • Regularly provided thought leadership to CEO, board executives and business leaders to help guide decision-making and digital marketing strategy.

Managed Group’s Corporate Marketing & eCommerce Team that was responsible for developing all corporate marketing strategies and eCommerce campaigns. • Increased online sales from $2MM to over $10MM annually. • Lead corporate website and eCommerce redesign project, finishing on time and under budget. • Improved online conversion rate by performing regular usability studies, A/B testing, and web analytics analysis. • Launched successful corporate and product marketing campaigns including web, email, SEO/SEM, social media, and content marketing. • Responsible for all aspects of digital marketing and user experience with a strong focus on acquisition, improving conversion rate and increasing overall online revenue. • Worked along side internal clients to balance both business and user goals. • Managed all outside vendors including marketing, design and software development agencies.

Lead a small team of web designers and developers to create over 300 web projects annually. Directed and project managed industry leading, digital experiences including product marketing websites, web applications (software) and mobile apps.

Managed print and digital communications for one of the largest, most influential mega churches in Southern California. Successfully promoted multiple yearly events for a youth-focused audience.