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Experiential marketing

Marketing

Director of Experiential

Top Management

Extreme sport enthusiast. Public  Relations/Marketing mind.  Creative, innovative, visionary.  Goal oriented, always looking for  more zest in life.

?	Lead and manage all operations and event operations for Spectacles spanning across the U.S. which includes marketing, logistics, and operations departments 
?	Created and implemented various strategic strategies to better event setup efficiencies and optimize Ops, event, and carrier personnel 
?	Manage 15 direct reports across the U.S. that execute events and manage Spectacles branding assets
?	Planned and launched over 50+ Spectacles events at various iconic venues/locations across the world including Grand Canyon, London Eye, U.S. Tennis Open, and The World Trade Center
?	Established robust network with key market influencers across the L.A. metro to increase brand awareness and product distribution  
?	Created and developed comprehensive sales analysis reports, event recaps, ROI reports, best practices, and wins/loses that is presented to leadership team weekly


U.S. Operations Manager

?	Project managed 50+ events across the U.S. Including: Phoenix Open 2016 and 2017, College Football Championship, Life is Beautiful, Route 91, EDC, Kentucky Derby, 
?	Led The Phoenix Open four consecutive years and broke the following records each year: marketing impressions, overall trip count from a specific venue, and largest savings on our local P&L.  
?	Increased brand impressions across all venues/events by 64.5% through strategic logistical/market planning
?	Created 88 new demand partnerships across on-premise networks (hotel, bar, casino) events, and university establishments to increase distribution by 165%
?	Created and developed comprehensive sales analysis reports, event recaps, ROI reports, best practices, and wins/loses  


U.S. Marketing / Events Manager

?	Maintained 180+ key accounts in desert region and grew sales by 27.5% YoY
?	Managed distributor to 45 big box accounts with desert region to hit KPIs
?	Provided oversight to local sales force to ensure program implementation and sales execution 
?	Managed Spring Training marketing tour across all AZ/FL 25 ball parks
?	Opened 25+ Oakley exclusive accounts across desert region
?	Developed strategic plans for 60 events across the WC/Desert Region, supported 5 events globally
?	Worked with local influencers/accounts and leveraged market knowledge to keep brand relevant in market
?	Managed event budgets and trained a variety of event staff


Field Marketing Rep

?	On-premise implementation of brand practices 
?	Successfully executed and over delivered on back bar merchandising and menu placements goals
?	Worked with on-premise account managers to identify specific strategies to increase sell-through and generate revenue with our product portfolio 
?	Integrated Red Bull’s brand values into Boise State’s campus living, lifestyle, and culture
?	Marketed and coordinated branded 50+ events, athlete activations, and ensured premium brand exposure with account clients and satisfactory relationships 
?	Assisted with on/off-premise Digital marketing, promotions, sales, and looked for new opportunities to grow clientele. Grew brand name and created client account strategies for specific national and regional events
?	Met deadlines, responsible for weekly detailed reports on activity within campus, managed social media/social media strategies for Northwest 


Logistics Coordinator 

Find out detailed information about Trevor Campbell, Director of Experiential in Santa Monica, CA

Trevor Campbell: Director of Experiential in Santa Monica, CA

Trevor Campbell

Boise State University