Trevor Campbell: Director of Experiential in Santa Monica, CA
Trevor Campbell
Director of Experiential
Santa Monica | United States
Skills
No information
Interests
Experiential marketing
Work experience
Snap Inc.
U.S. Operations Manager | 05/2017 - Current
? Lead and manage all operations and event operations for Spectacles spanning across the U.S. which includes marketing, logistics, and operations departments
? Created and implemented various strategic strategies to better event setup efficiencies and optimize Ops, event, and carrier personnel
? Manage 15 direct reports across the U.S. that execute events and manage Spectacles branding assets
? Planned and launched over 50+ Spectacles events at various iconic venues/locations across the world including Grand Canyon, London Eye, U.S. Tennis Open, and The World Trade Center
? Established robust network with key market influencers across the L.A. metro to increase brand awareness and product distribution
? Created and developed comprehensive sales analysis reports, event recaps, ROI reports, best practices, and wins/loses that is presented to leadership team weekly
Uber Technologies, Inc
U.S. Marketing / Events Manager | 05/2015 - 05/2017
? Project managed 50+ events across the U.S. Including: Phoenix Open 2016 and 2017, College Football Championship, Life is Beautiful, Route 91, EDC, Kentucky Derby,
? Led The Phoenix Open four consecutive years and broke the following records each year: marketing impressions, overall trip count from a specific venue, and largest savings on our local P&L.
? Increased brand impressions across all venues/events by 64.5% through strategic logistical/market planning
? Created 88 new demand partnerships across on-premise networks (hotel, bar, casino) events, and university establishments to increase distribution by 165%
? Created and developed comprehensive sales analysis reports, event recaps, ROI reports, best practices, and wins/loses
Oakley, Inc.
Field Marketing Rep | 05/2013 - 05/2015
? Maintained 180+ key accounts in desert region and grew sales by 27.5% YoY
? Managed distributor to 45 big box accounts with desert region to hit KPIs
? Provided oversight to local sales force to ensure program implementation and sales execution
? Managed Spring Training marketing tour across all AZ/FL 25 ball parks
? Opened 25+ Oakley exclusive accounts across desert region
? Developed strategic plans for 60 events across the WC/Desert Region, supported 5 events globally
? Worked with local influencers/accounts and leveraged market knowledge to keep brand relevant in market
? Managed event budgets and trained a variety of event staff
Red Bull North America
Logistics Coordinator | 05/2009 - 05/2013
? On-premise implementation of brand practices
? Successfully executed and over delivered on back bar merchandising and menu placements goals
? Worked with on-premise account managers to identify specific strategies to increase sell-through and generate revenue with our product portfolio
? Integrated Red Bull’s brand values into Boise State’s campus living, lifestyle, and culture
? Marketed and coordinated branded 50+ events, athlete activations, and ensured premium brand exposure with account clients and satisfactory relationships
? Assisted with on/off-premise Digital marketing, promotions, sales, and looked for new opportunities to grow clientele. Grew brand name and created client account strategies for specific national and regional events
? Met deadlines, responsible for weekly detailed reports on activity within campus, managed social media/social media strategies for Northwest