Troels Egholm: Account and Operations Manager in San Diego, CA

Marketing strategy for integrated sales and advertising company. • Design and implement client campaigns, including overall online presence, traditional media and social strategy. • Agency specialized in business-facing marketing, with current running sale projects of $20+ millions • Support CEO in driving new client acquisition and overall operations management of client portfolio. • Working with clients from mid-size to Fortune 500 companies and with projects worth $50+ millions. • Drive email strategy for clients in Lasso CRM; create emails, analyze data, track KPIs; produce and present client reporting. • Partner with clients to create and re-design websites in Joomla and WordPress. Advise on best practices, content creation and design. • Plan and organize all deliverables, including asset creation and media buying; create project timelines and track against milestones using Asana PMS.

Event and communications strategy for wealth management company. • Planned and executed events ranging from weekly networking opportunities to annual award ceremonies. • Created integrated marketing strategies, leveraging social media, newsletters, Facebook ads. • Developed relationships with volunteers, business leaders and politicians to drive brand and reputation.

Program management and development for top-tier international university for business and management programs. • Coordinated all aspects of elite academic program with competitive selection (highest entry requirements in Denmark) of 500+ student and an international study program (GLOBE), a tri-national partnership with Chinese University of Hong Kong and the University of North Carolina, of 54 students. • Promoted from project coordinator based on mastery of administrative responsibilities for Director of Admissions, based on analyzing data from 7,000+ applicants. • Adeptly managed the annual program budget of $600k, including vendor negotiations and forecasting. • Collaborated daily across the university with academic and staff leadership, international partners and students. • Worked with corporate partners in organizing events for 500+ people, including CEO of MNC.