Tyler Johnson: Digital Marketing Executive in WESTMINSTER, CA
Tyler Johnson
Digital Marketing Executive
WESTMINSTER | United States
Skills
No information
Interests
No information
Industries
Creative Agencies
Work experience
Google, Irvine
Digital Marketing Executive | 06/2017 - Current
US
Digital marketing and search engine optimization specialist, improving thousands of business's
online marketing and development through helping customers reach business websites Establishing
their presence on google properly. allowing customers "ease of use" in regards of finding the specific URL, find
targeted marketing and advertising techniques And improving sales all while
establishing a lasting connection turning customers, into repeat business clients,
working with in my opinion one of the best marketing teams around irvine. in various incorporated as well as small
business environments studying constantly to improve my knowledge in changing
analytics and determining the best source of advertising and customers acquisitions mostly
consisting of 3 stage funnel strategies. but interpersonal depending on the specific business we
were assisting.
Skills Used.
Custom content creation and management
Digital/Social Promotions
Paid Advertising (Google certified)
Cross Channel Marketing (Social, Mobile, Digital, )
Tracking of key performance indicators (KPIs)
Facebook, Pinterest, YouTube, Yelp, LinkedIn, Twitter, Instagram set-up and ad
management
Channel monitoring
SEO copywriting and analysis of websites and on page optimization
Inbound Marketing Email Automation
Hubspot certification
Google ads
Customer acquisition
Targeted demographic ads
Data study
Competitive analysis
Google analytics
Google search console
Google my business
SEMrush
Various keyword research tools
4
Sales
High ticket Sales
Wholesale
Business to business
SEO
SEM
Social Media
Corporate to Corporate business
Negotiations
Strategic analysis
Data gathering/research
Analytics
Public speaking
Marketing consultation
Website development
Content creation
Marketing ambassadorship
Strategic development
Marketing
management and leadership skills
Abbott Laboratories, Ontario
Digital Marketing Manager | 01/2019 - Current
US
I function at a corporate level as the Digital Marketing and Marketing Strategy backbone for Abbott
Laboratories. In this role I provide expert level strategic build-out and execution for all online
marketing endeavors, which include the following responsibilities.
Conversion rate optimization - web development - SEO/SEM - Content creation and optimization - Sales
strategy - Reinforced establishment of retail locations - traffic/lead
generation and brand awareness - CRM and Logistics Management - Shopify and E-commerce - PPC, Google
Ads, Bing Ads, Yahoo Ads, Youtube Ads, Native Ads - PR, Press
release, Press Kit, Public Engagement, News Paper, online publications, affiliate marketing,
Influencer marketing, and blogs. - Email Marketing - Recruitment and Hiring - Marketing
and Sales Training - Funnel Building - Analytics - Data Studies - Competitive Analysis -
Branding and Business Development - Lead Generation - Marketing Strategy - Packaging -
Customer Personas Development - Creative Directing - Social Media - Budget
Management - Sourcing and Wholesale - training and hiring of marketing teams I continue
3
active employment by abbot assisted by my team of experts, to ensure I provide maximum
results within the shortest time possible. averaging a 37% return on Ad Spend with a
success rate of 97% in over 177 clients successfully managed.