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Marketing Director

Marketing & Sales

Ten years ago I started a podcast that helped me understand my passion for digital marketing. 

Back then I was a sophomore in college at Cal State Fullerton, University seeking my Bachelor's degree. I was an avid fan of Mixed Martial Arts and followed the sport closely.

It wasn't until my senior year that I got my break. I moved on from podcasting to creating videos. A couple of my videos had gone viral and I used the money from the ads to pay for my final year of college.

My passion helped me turn the podcast into a website and a website into a revenue stream.

That's when I was picked up by TRAFFIK, a local advertising agency in Irvine with some of the best talent in town. I was immediately challenged with coming up with social media marketing campaigns for clients in highly-regulated industries. 

Going from extreme-sports content marketing to healthcare social media marketing was a big challenge. Having to work with compliance helped me grow professionally and prepare me for my current role at Pacific Life. 

Since joining the whale company, I've helped manage social media programs, build innovative websites, and train financial professionals on the benefits of social selling. 

I am still an avid MMA fan.


Provide strategic planning, support, and recommendations to generate results from digital marketing campaigns. Collaborate with key stakeholders both internally and externally to develop and implement digital strategies at scale. Lead team in the development and execution of best-in-class digital marketing campaigns that build awareness, drive sales, and increase customer engagement.

Responsible for the social media program and will serve as a key	ACCOMPLISHMENTS
contributor to lead generation and client retention in the Life
Insurance Division at Pacific Life. In charge of spotting digital	APEX 2017 Grand Award for marketing trends and technologies and presenting them back to	Thrive with Pacific Life digital
management. Additionally, I help cross-functional teams develop and	marketing campaign.
evolve ideas utilizing best in class digital marketing strategies. I work	1.9 million page views by 1.3
closely with channel managers to create online advertising, organic	million people in the past three
search, SEO resources and social media campaigns.	years on personal website using
?	I help financial professionals develop strategic social media	SEO best practices.
tactics for their business	For ex: Google "Snapchat
?	Responsible for managing a social media program consisting	Followers" or "How many
of 130 sales people	snapchat followers do I have?"
?	Regular public speaker at Company and Client conferences
20 million YouTube views on YouTube partner channel with
10,000+ subscribers.

Digital Marketing Strategist

SOFTWARE EXPERIENCE
Responsible for the optimization and production of thought
leadership content for marketing campaigns. In charge of managing	? Hubspot, Buffer, Hootsuite
monthly social media campaigns and a library of social content for RSD salesforce. Oversee and operate content strategy for four LinkedIn	? Adobe Creative Suite
showcase pages representing each line of business within RSD.
Collaborate with multiple departments to help meet various business	? Google & Adobe Analytics
goals. Assist with training when necessary.

?   Never missed producing a social media monthly campaign for	? Facebook Ads Manager
RSD users and sales teams for past three years
?   Digital marketing team lead for award winning Thrive	? Microsoft Office
campaign
?   Trusted consultant for thought leadership content and search	? Adobe Experience Manager
engine optimization projects
?   Helped build and launch Social Selling microsite with blog	? All Social Networks
content and resources for financial advisors
?   Produced innovative strategies for product launches	? Hearsay Social


Pacific Life Insurance Company, Newport Beach	? Salesforce
-  Sr. Social Media Content Specialist

Sr. Social Media Specialist

Responsible for creative strategy, content marketing, analysis, and reporting for 35 various digital marketing platforms. Platforms
include social networks such as Facebook, Twitter, and LinkedIn as well as content management systems such as Wordpress and Joomla!
Managed Facebook ad spend for Fashion Institute of Design & Merchandising.

?   Built a prototype web application that helped earn the business of Southern California University's student mobile
app
?   Increased Fashion Institute's ROI on social ad spend by 400%
?   Implemented new tactics to facilitate lead generating
campaigns for IQ Laser Vision

Social Media Coordinator

Find out detailed information about Tyler Lawrence, Marketing Director in Lake Forest, CA

Tyler Lawrence: Marketing Director in Lake Forest, CA

Tyler Lawrence

California State University