TYLER PARKER: APPAREL DESIGNER
TYLER PARKER
APPAREL DESIGNER
United States
Skills
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Interests
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Work experience
Hollister
APPAREL DESIGNER | 01/2016 - Current
columbus
swim/woven shirting/accessories/sleep/underwear/gwp
-Lead market research, trend research, design, and product development of guys swimwear, woven
shirting, underwear & sleep, accessories, gwp reporting to creative director
-Research and evaluate trend/color closely and apply strategically to competitive fashion-forward
teen lifestyle brand -Oversaw YOY growth over all product categories in 2018
-Lead and mentor a design team of two members directing all design concepts for all categories
-Collaborate with marketing and sales team seasonally to design global gwp accessories
Fly Barbershop
DESIGN LEAD | 01/2014 - 07/2016
-Lead concept development and market research for initial rollout of Fly Barbershop;
a barbershop built into a 1969 Airstream
-Establish brand expression and marketing concepts that tied Texas roots and "old-school"
Airstream style into an authentic barber experience visiting corporate campuses and other
Dallas hot-spots
-Lead founders through product development and design process of the brand's first hair prod-
uct; Fly No. 1
-Lead market research, deisgn, and product development of additional accessory based product
categories
Fossil
ACCESSORY AND BAG DESIGNER | 04/2013 - 01/2016
mens bags/wallets/accessories
-Work to design and develop a large assortment of business drivers in bags, wallets, and other mens
and womens accessories
-Interview, managed, and mentored junior designers and interns
-Focus to design workflow integration for group-wide PLM rollout
-Develop a passion for technical design, product development, and engineering of bags, wallets,
and other SLGs under the direction of industry veterans for global product line
-Lead all aspects of concept presentations, product design and product development/engineering for
all mens SLG and leather gifting categories; a $44MM business annually
Fossil
ASSOCIATE ACCESSORIES DESIGNER | 04/2013 - 01/2016
madison
home/mens accessories/totes/luggage
-Design a diverse breadth of product including mens and womens accessories
-Send designs and specifications for all design development concepts in home, accessories, and womens accessories categories
-Research product sales trends and used market research to design into categories