Tyler Ruffino: Lead Graphic Designer at The Creative Space Group, Inc. in Los Angeles, California

• Lead creative strategy for 300+ design requests, annually, across 15+ clients • Ensure skill development and effective contributions from jr. staff through mentorship and management • Liaise between creative team and ownership, internal teams, and clients • Develop effective, scalable processes to minimize inefficiencies and avoid procedural bottlenecks • Grow and maintain open lines of communication with clients to ensure effective working relationships • Initiate planning and assist in the build-out of experiential design activations • Secure outside vendors to facilitate fabrication, print, and other needs within project budget constraints • Plan and direct photo and video shoots for clients (incl. sourcing crew, talent, and locations)

• Co-lead all UI/UX efforts for 3 mobile apps and 2 company sites • Provided recurring reports to CTO and ownership to assess department needs and development progress • Reviewed functionality across apps and websites through close collaboration with development team • Established visual standards for 700+ product photos according to industry best practices • Created brand-specific motion and static graphics for all company mobile apps and websites • Lead design efforts to rebrand full catalogue of print and digital collateral for in-house delivery company

• Lead Toolots U.S. rebranding efforts through industry research and competitor analysis • Introduced updated visual standards for all marketing collateral to better appeal to U.S. consumers • Structured and built-out graphic asset database for more than 200 products from 50+ manufacturers • Worked closely with Toolots China to plan and implement design changes for Toolots websites • Kitted, outlined, and planned more than 20 video shoots for Toolots U.S. YouTube channel content • Established processes and visual standards for Toolots U.S. video series to maintain consistent output

• Developed original graphics and print collateral for full roster of clients • Designed and built-out company newsletters • Provided graphic support to web designer on client websites and landing pages • Engaged with clients in meetings to establish scopes of work on new projects • Noted and logged feedback on projects in-progress to create progress logs and establish next steps • Leveraged business relationships to secure bids for local and special event design needs

• Assisted on typesetting, layout, and basic graphic design requests • Ensured correct color, page alignment, and misc. fine details on all print requests • Navigated bindery and large format print production, graphic design, and delivery tasks, simultaneously • Intercepted copier mechanical hiccups and provided basic troubleshooting • Vetted and contacted local businesses for print shop advertising and sales efforts • Delivered short and long distance order drop-offs