Tyler West: in San Luis Obispo, CA

Facilitated all marketing aspects of launching a new brand and product line from the ground up Developed overall marketing strategy and set/managed annual budgets Creation of PowerPoint presentations for top-level executive meetings Performed market research to identify the latest industry trends and competitor offerings Executed and managed projects including video production, interactive 3D tours, website creation, social media campaigns, internal training materials, and more

Managed all marketing efforts across multiple brands Developed marketing strategies and established goals for each brand Collaborated with Engineering and Sales departments to develop unique verbiage and creative materials for NPR's Managed marketing budget and utilized creative reporting tools to measure ROI Developed and executed successful campaigns through social media, email marketing, editorial inclusions, and event activations Created unique content and managed vendors on outsourced projects

Represented brands during event activations and trade shows Managed social media accounts and creative content across all platforms Created and maintained website data including WordPress forms and Ecommerce pages, SEO optimization Wrote unique copy for product announcements, newsletters, blogs, and editorial opportunities Digital content creation: Photography, videography. layout/design, post processing, and more Created and maintained instruction manuals for all SKU's