Tyrell Cerveny: FREELANCE DESIGNER

Realizes comprehensive branding strategy and collateral for over 15 clients including fashion brands, athletic teams, publications, and local bands • Incites client feedback & input in order to uncover true business needs and goals • Presents compelling solutions that inspire the client and fulfill the needs of their audience

Fulfills graphics requests for nine radio stations and their advertising clientele, common deliverables include display ads, social media content, and campaign branding • Educates teammates on effective social media practices, goal-oriented marketing campaigns, and leveraging owned media for new sources of revenue • Champions a culture shift towards increased cross-functional collaboration between the sales, creative, and digital asset management teams

Collaborated with a team of 8 designers in a fast-paced environment to create compelling content in support of over 400 stores through customer segmented email campaigns, paid media banner advertisements, website landing pages, and in-store print materials • Shaped company culture & behavior through seasonal training materials and info-graphics • Recommended new UI features based on a thorough internal and competitive analysis