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Short Term Consultant - Product Marketing 

Specialist & Consultant

Open to full-time roles in Fall 2018.

I help companies create and test marketing strategies that help them connect their brand with consumers and sell more products. 

I have worn multiple hats and thrive in fast pace entrepreneurial environments. I am adroit at working with internal teams from sales to senior leadership, collaborating both internally as well as externally with outside partners. I am at my best in front of a whiteboard. One of my favorite parts of marketing has been to create new strategies for improving user experiences, optimizing pricing, to developing content strategies that engage our friends – the customers. 


Some things I'm particularly good at include: Branding, Influencer Marketing, Social and Digital, Message Development, Understanding the Buyer, Pricing & Packaging, Market Research, and Promotions.

I look forward to connecting with you! Reach out to me at TysonLander@gmail.com.

•	Revitalizing a stalled startup. Creating go to market strategy, re-launch plan, and social campaigns

Collaborated with Sales and external partners. Maintained $15.8 MM trade marketing budget
•	Increased forecast accuracy 15% by analyzing Nielsen POS data and leading collaboration
•	Improved collaboration by creating a reporting tool that increased customer promotion visibility 
•	Reduced overspend of $189K by 50% by analyzing plans and leading cross-functional collaboration
•	Improved teamwork by leading inter-department committee in planning and executing employee engagement activities for 40+ employees


Trade Marketing Promotions Associate 

Led A/B split testing on email campaigns and wrote Google Ad copy for online advertising for agency clients
•	Improved email open rate 10% by creating and testing hypothesis using A/B split testing 
•	Compiled monthly ROI reports using data from Google Analytics for all company clients  


Freelance - Digital Marketing Specialist 

Led creation of marketing plans, executed promotions, and spearheaded influencer marketing efforts
•	Increased Amazon sales 20% by analyzing SEO keywords and encouraging customer reviews 
•	Improved brand logo by developing creative brief and leading redesign project
•	Grew social media following 30% by building strategic partnerships with influencers 


Brand Marketing Coordinator

•	Saved $40k/year by renegotiating supplier contracts and analyzing order levels

Purchasing Intern

•	Led implementation of email marketing, new product lines, and strategic positioning 

Co-Founder

Find out detailed information about Tyson Lander, Short Term Consultant - Product Marketing  in Pleasant Hill, CA

Tyson Lander: Short Term Consultant - Product Marketing in Pleasant Hill, CA

Tyson Lander

Brigham Young University