Tyson Lander: Short Term Consultant - Product Marketing in Pleasant Hill, CA

• Revitalizing a stalled startup. Creating go to market strategy, re-launch plan, and social campaigns

Collaborated with Sales and external partners. Maintained $15.8 MM trade marketing budget • Increased forecast accuracy 15% by analyzing Nielsen POS data and leading collaboration • Improved collaboration by creating a reporting tool that increased customer promotion visibility • Reduced overspend of $189K by 50% by analyzing plans and leading cross-functional collaboration • Improved teamwork by leading inter-department committee in planning and executing employee engagement activities for 40+ employees

Led A/B split testing on email campaigns and wrote Google Ad copy for online advertising for agency clients • Improved email open rate 10% by creating and testing hypothesis using A/B split testing • Compiled monthly ROI reports using data from Google Analytics for all company clients

Led creation of marketing plans, executed promotions, and spearheaded influencer marketing efforts • Increased Amazon sales 20% by analyzing SEO keywords and encouraging customer reviews • Improved brand logo by developing creative brief and leading redesign project • Grew social media following 30% by building strategic partnerships with influencers

• Saved $40k/year by renegotiating supplier contracts and analyzing order levels

• Led implementation of email marketing, new product lines, and strategic positioning