Fashion

Tech

VICE PRESIDENT OF MARKETING

Executive

Reassigned by private equity leadership to spearhead all marketing functions for QuickStart.com, one of the largest global Microsoft Gold Learning Partners providing classroom and online IT training courses to address the massive skills gap in the IT industry.
• Launched online bootcamp training business line from scratch in partnership with universities and grew it to 5M ARR within 6 months.
• Expanded marketing team to drive global customer acquisiton strategies and brand building through innovative e-commerce solutions and marketing.

Led all marketing and business development functions for a spin-off from 360Training.com after company divesture, reporting directly to the CEO, with frequent presentations to the board. 360factors, Inc. is a cloud-based Enterprise Risk and Compliance Management automation technology and services firm which helps companies improve business performance by reducing risk and ensuring compliance. Transitioned from Business Unit Manager after just 4 months due to ownership change to lead entire department of 10 personnel.
• Identified 30% growth through marketing, channel and customer success pipeline. Created marketing strategy based on internal/external research to redefine business vision, mission and strategic focus.
• Realigned Marketing, Bizdev and Product teams to meet business goals.

Rapid promotions through marketing roles both pre- and post-private equity firm acquisition in Jan 2018, to lead the business unit of 360Training.com, which markets e-Learning SAAS software for corporate training and development programs.
• Managed $10M P&L responsibility for the Safety Training portfolio, growing revenue 35% through B2B, B2C and VAR sales channels.
• Developed a strategic plan identifying $17.8 M Revenue growth YoY through existing and new products, business channels, partnerships, technology enhancements and a 7X growth potential in 3 years.
• Forged partnerships with professional trade associations, vendor relationships and product licensing opportunities with third-parties, generating $5M of increased revenue.

BUSINESS UNIT MANAGER

Promoted after 1 year to to translate the vision for online marketing into a coherent global marketing strategy, by aligning SEO, Social, Content and Product Marketing strategies.
• Managed specific channel budgets of $20M, ensuring accuracy, precision, adherence to financial guidelines.
• Developed, motivated and mentored a team of 25 to develop digital marketing strategies driving 40% growth through mobile, database marketing, automation, and key strategic initiatives
• Drove increased conversion from 2.3% to 6% by leveraging industry best practices to continuously A/B test new messaging, creative, segmentation, customer journeys, etc.

SR. DIRECTOR, MARKETING

Promoted after just 5 months to Director of Digital Marketing position to replicate the success in PPC and Conversion Optimization by aligning SEO, Social, Content and Product Marketing strategies. Drove Product Merchandizing, Promotions, Collections, Product Specs Optimization, and Management Process across 360 Marketplace.
• Led, integrated and effectively scaled E-Commerce Revenue to $50M through Global Organic, Paid, Social, and Content Marketing.

DIRECTOR, DIGITAL MARKETING

Promoted to this position after a proven track record of new business acquisition through Digital Marketing Channel Management and Conversion Optimization.Integrated ABM and Marketing Automation efforts with paid media advertising. Prioritized and drove A/B Testing initiatives across B2C, B2B, and Enterprise business. Implemented scalable UX and Web design for Enterprise and E-commerce. Integrated ABM & Marketing Automation with Paid Advertising using Display, Retargeting, Customer Match, Custom and Lookalike Audiences.
• Increased revenue contribution 40% in 3 months through global advertising.
• Established an international B2B and E-commerce SEM strategy leveraging PPC Agencies and internal resources, generating $6M revenue.

DIRECTOR OF SEARCH AND PPC MARKETING

Identified, planned, developed, and executed acomprehensive range of online marketing tactics, including Social Media, Crowd Sourcing, SaaS, referral-based, up-cross sales and customer lifetime management programs.Used enterprise level tools including Brightedge, Kenshoo, Omniture SiteCatalyst and Google Analytics to implement and track Digital marketing program success.
• Provided technical expertise and led a team of 6 SEO Specialists, PPC Specialists, third-party vendors and Analysts to drive business results.
• Expanded Career Training industry revenue from $50K to $5M; managed business unit annual budget of $2.5M for marketing.
• Planned and managed Digital Marketing budget of $15M covering online marketing channels for E-commerce stores.
• Received CEO Award Q1-Q2 2014 for growing Paid Search Revenue YoY by 63% in 2013 and 121% in 2014.

SENIOR MANAGER, PPC AND TESTING

Joined as SEO Manager and drove a consistent 20% growth in SEO Revenue QoQ for 2 years. Promoted to Ecommerce Marketing Manager in 2011 while continuing to drive SEO strategy and leading a team of 8 SEO Specialists, Affiliate Partners and third-party vendors. Led e-learning marketing for Driver Safety, Food & Beverage, Safety, Cosmetology, Dental, Insurance, Real Estate, Power & Utilities, Ethics & Compliance and other training industries. Worked cross-functionally with Brand, Offline Marketing, Web Development, and Technology teams to maximiz ROI and improve organic search engine rankings.
• Managed 12 major websites and drove the SEO, PPC, On-Page Optimization, Conversion Optimization, On-Page Unique Content, Blog Content and Syndication Strategies across 20+ E-learning portals for various business units.
• Increased CTR by over 70% by instituting A/B testing with Paid Search Ad Copy.
• Drove  an overall 38% increase in traffic from quarter to quarter on the top 5 portals that generated 65% of the overall revenue through execution of both on-page and off-page SEO strategy.
• Achieved a ROAS of 3.5X resulting in doubled ad spend through increased program profitability.
• Improved Conersion Rate by 70% , resulting in the multi-site strategy and converting the corporate site to a one-stop shop for all online training and certification needs.

E-COMMERCE/DIGITAL MARKETING MANAGER

Led eCommerce and Digital Marketing programs for a Pakistani company providing offshore outsourcing,  back office software consultancy, and B2B data processing services to clients worldwide operating in different industry verticals. Promoted to Online Marketing Manager after building and launching a robust eCommerce business for a key Consumer Electronics company.
• Managed the 4-person E-commerce team, all web systems and 2 major eCommerce sites.
• Developed relations with 5 major inventory partners across the US and Canada.
• Developed data feeds of 40K+ Consumer Electronics products for both the online store and leading online shopping comparison engines, including Google Products, Amazon, eBay, NextTag, and Shopping.
• Merchandized products through Amazon and eBay stores, plus 2 E-commerce stores, generating $15M in sales.
• Increased AOV by 40% by creating related products, accessory items and bundle pricing widgets taxonomy.
• Led $50K paid search marketing for all top products, bought ad placements, created content for target categories, brands and product lines to drive organic traffic.

ECOMMERCE/ONLINE MARKETING MANGER

Find out detailed information about Umair Siddiq, VICE PRESIDENT OF MARKETING in Austin, TX

Umair Siddiq: VICE PRESIDENT OF MARKETING in Austin, TX

Umair Siddiq