Marketing Coordinator

Administration & Clerical

Organized, detail-oriented marketing professional with 4 years of marketing
strategy and development experience. Starting my own business helped me
development my strategy and management skills. Continuing with social media
management helped me become well rounded in the digital space. I am now
coordinating marketing strategies for up to 400,000 members with USA Volleyball.

USA Volleyball
• Create marketing plans for the organization and events.
• Assign and manage digital asset creation.
• Edit web page content using WordPress.
• Email marketing specialist - helped the organization build better contact lists, workflows, build templates, led training
calls, and updated organization emailing practices.
• Develop marketing strategies, and fundraising ideas revolving around Paris Olympics 2024.
• Coordinate athlete appearances and social media takeovers.
• Monitor SEO and analyze Google Analytics.
• Help develop brand strategies and marketing policies.
• Create social media content using the Adobe Creative
Suite.
• Participate in organization committees and help lead meetings.

EXPERIENCE
USA Volleyball Foundation
• Create strategic plans for the Foundation.
• Help rebuild their Foundation.
• Create new pillars of focus for the Foundation.
• Create a new strategic plan focused on fundraising.
• Create a comprehensive RFP for a new CRM software and onboard and implement software.
• Coordinate Board of Directors meetings and activation.
• Plan and execute fundraising events.
• Create and implement a Giving Program for donors.
• Establish a Marketing and Communication Plan for new and past donors.
• Establish a content and campaign calendar for 2023.
• Research legal practice over a non-profit.
• Create and manage an annual budget.
• Helped institute governance for the Foundation: financial policies, gift acceptance policies, and code of conduct for the Board of Directors.
• Identify how outdated the USA Volleyball Foundation web page is and create a plan to update and upgrade it.

• Build a social media strategy.
• Manage social media projects and adhere to a strict schedule.
• Create email campaigns to promote holiday sales, promotions and advertise open positions.
• Create posters, and physical promotional material.
• Promote brand awareness using graphics and SEO optimization.
• Create a sponsored athlete program to acquire Influencer's to create curated content.
• Create graphics and promotional material using Adobe Suite and Canva.
• Take photos of all of our new products and write creative captions for our social media pages.
• Work with third-party and internal staff to collaborate on SEO/SEM strategies.
• Track metrics on all postings to better optimize our social media and marketing strategy.
• Help promote locally by attending events and interacting with potential new customers.
• Handle vendor relationships and booking celebrities for future events.
• Handle all of the copywriting needed for the company.
• Build the brand relationship with consumers.
• Event coordination and event management.


EXPERIENCE

Social Media Manager

• Design and maintain a website that has increased profits by over 110 percent.
• Analyze reports and create marketing strategies based on advertisement performance.
• Use Adobe Creative Suite to create logos, menus, signs, and merchandise.
• Precise and effective communication with employees, vendors, and customers.
• Ability to quickly come to decisions in a fast paced work environment.
• Design fliers, menus, logos, and signs using Adobe Illustrator and InDesign.
• Interact and respond to customer complaints, questions, and inquiries in a timely, professional
manner.
• Update and manage SEO to increase traffic to the website.
• Photograph, edit, and create promotional material used in events.
• Manage re-branding and updating the signage to attract more customers.
• Develop and implement marketing strategies for local events.
• Integrate the business into local school and extracurricular activities.
• Create social media pages and assist the client on understanding how to post and manage their
pages.
• Craft a marketing strategy which increased first year profits by over $25,000.
• Make final decisions on fliers and graphic design work presented by third parties.
• Draft, develop and execute the entire marketing strategy from the opening of the doors to the sale
of the restaurant.
• Payroll management, staff hiring, and training.
• Food cost control and keeping in good standing with food vendors and various suppliers.
• Assure proper health and safety protocols were being followed.
• Properly train staff on safe handling, how to provide excellent customer service, and greeting
guests.
• Business administration, developing schedules and properly cleaning lists for staff to follow.

Business Owner/Director

Find out detailed information about Uriel Ayon, Marketing Coordinator in Colorado Springs, CO

Uriel Ayon: Marketing Coordinator in Colorado Springs, CO

Uriel Ayon