Uriel Ayon: Marketing Coordinator in Colorado Springs, CO

USA Volleyball • Create marketing plans for the organization and events. • Assign and manage digital asset creation. • Edit web page content using WordPress. • Email marketing specialist - helped the organization build better contact lists, workflows, build templates, led training calls, and updated organization emailing practices. • Develop marketing strategies, and fundraising ideas revolving around Paris Olympics 2024. • Coordinate athlete appearances and social media takeovers. • Monitor SEO and analyze Google Analytics. • Help develop brand strategies and marketing policies. • Create social media content using the Adobe Creative Suite. • Participate in organization committees and help lead meetings. EXPERIENCE USA Volleyball Foundation • Create strategic plans for the Foundation. • Help rebuild their Foundation. • Create new pillars of focus for the Foundation. • Create a new strategic plan focused on fundraising. • Create a comprehensive RFP for a new CRM software and onboard and implement software. • Coordinate Board of Directors meetings and activation. • Plan and execute fundraising events. • Create and implement a Giving Program for donors. • Establish a Marketing and Communication Plan for new and past donors. • Establish a content and campaign calendar for 2023. • Research legal practice over a non-profit. • Create and manage an annual budget. • Helped institute governance for the Foundation: financial policies, gift acceptance policies, and code of conduct for the Board of Directors. • Identify how outdated the USA Volleyball Foundation web page is and create a plan to update and upgrade it.

• Build a social media strategy. • Manage social media projects and adhere to a strict schedule. • Create email campaigns to promote holiday sales, promotions and advertise open positions. • Create posters, and physical promotional material. • Promote brand awareness using graphics and SEO optimization. • Create a sponsored athlete program to acquire Influencer's to create curated content. • Create graphics and promotional material using Adobe Suite and Canva. • Take photos of all of our new products and write creative captions for our social media pages. • Work with third-party and internal staff to collaborate on SEO/SEM strategies. • Track metrics on all postings to better optimize our social media and marketing strategy. • Help promote locally by attending events and interacting with potential new customers. • Handle vendor relationships and booking celebrities for future events. • Handle all of the copywriting needed for the company. • Build the brand relationship with consumers. • Event coordination and event management. EXPERIENCE

• Design and maintain a website that has increased profits by over 110 percent. • Analyze reports and create marketing strategies based on advertisement performance. • Use Adobe Creative Suite to create logos, menus, signs, and merchandise. • Precise and effective communication with employees, vendors, and customers. • Ability to quickly come to decisions in a fast paced work environment. • Design fliers, menus, logos, and signs using Adobe Illustrator and InDesign. • Interact and respond to customer complaints, questions, and inquiries in a timely, professional manner. • Update and manage SEO to increase traffic to the website. • Photograph, edit, and create promotional material used in events. • Manage re-branding and updating the signage to attract more customers. • Develop and implement marketing strategies for local events. • Integrate the business into local school and extracurricular activities. • Create social media pages and assist the client on understanding how to post and manage their pages. • Craft a marketing strategy which increased first year profits by over $25,000. • Make final decisions on fliers and graphic design work presented by third parties. • Draft, develop and execute the entire marketing strategy from the opening of the doors to the sale of the restaurant. • Payroll management, staff hiring, and training. • Food cost control and keeping in good standing with food vendors and various suppliers. • Assure proper health and safety protocols were being followed. • Properly train staff on safe handling, how to provide excellent customer service, and greeting guests. • Business administration, developing schedules and properly cleaning lists for staff to follow.