Vanella Richardson: Independant Contractor in Brooklyn, NY

Fulfillment Department

- Revitalize brand image by updating logos, trims, and packaging - Execute print designs for seasonal collections and advise regarding sourcing and color approval - Create technical packs, establish fit guidelines, and oversees production communication with overseas agents - Sketch and render CADs in Illustrator and Photoshop for technical packs and linesheets

While at Waimea I helped change the design direction to better capture our trend-conscious customer. We simultaneously expanded the private label division, introduce two new product categories; hats and back packs, and began development on a womens line. - Researched inspiration and trends for seasonal direction - Assisted in the design development process by preparing technical packs, creating linesheets, reviewing and commenting on lab dip / strike off / trim submits - Corresponded daily with our overseas agents via email regarding sample development status - Responsible for specing and initiating fittings - Sketch and render flats in Photoshop and Illustrator

While freelancing at Storelli I created and standardized their technical pack format and specing system and gained valuable knowledge in performance textiles. - Created and standardized tech packs - Reviewed samples for execution and details - Speced samples for fit and grade - Sketched and rendered flats in Illustrator and Photoshop

Although brief, I found the challenges of design consulting greatly rewarding and I credit it to strengthening my research and branding skills. I enjoyed working closely with our clients to understand their ideas and then successfully execute that vision. At Thinctank we developed China-exclusive collections, set seasonal print trends, and designed a capsule outerwear collection for Primark. - Researched and created concept boards for seasonal collections, fashion, and color trends - Assisted with design and branding development for consulting projects - Oversaw development and execution of cut-and-sew knits, bottoms, and trims - Corresponded via email with our overseas agents and factories regarding sample development and sourcing - Traveled to Shanghai multiple times to meet with consulting client and merchandise their showroom for seasonal presentations and sales meetings. - Updated and maintained website and fulfilled e-commerce sales - Composed monthly marketing and promotional emails - Responsible for styling and photographing products for e-commerce and marketing use

I assumed full responsibility of three key categories from development to merchandising, (including every detail in-between). While at Lincs I also contributed to refreshing the brands' image by updating the trim designs as well as assist in the expansion of our denim division. - Oversaw development and execution of cut-n-sew knits, woven bottoms, denim, and trims - Corresponded daily with overseas agents and factories regarding sample development; design and fit comments - Responsible for specing garments and assisted in fittings - Sketched and rendered flats in Illustrator and Photoshop - Researched inspiration for each seasonal collection and created fashion and color trend boards - Responsible for analyzing lab dips - Supervised interns and insured they completed assigned tasks promptly and accurately