VANESSA AMAYA: Project Manager of Sponsor Strategy, Live Events & Experiences (Corporate) in Houston, TX

Consulted with the SVP and VP of Event Marketing to assist with budgets, as well as help streamline major sponsorship assignments. ? Lead PM overseeing 3 national scale music events; (We Can Survive, Stars & Strings, & Audacy Beach Festival) ? Created all integrated planning timelines, to coordinate pre-event logistics, exhibit setup/break down, security and allocation of services. ? Implemented project management practices that ensure direction, motivation, resources and effective communication to maximize event planning and execution. ? Maintained in-depth project plans including detailed Excel workbooks, and Google Docs with continually updated task lists, contact lists, deadlines, and event budgets. ? Assisted in the closing of sponsorship dollars by supporting account representatives through sales calls, construction of sales packages and pitches that include creating brand activations, and various other tools. ? Negotiated and maintained long term vendor partnerships, many of which included large Fortune 500 companies. ? Partnered with the marketing department on all marketing and communications event related materials (print, social media, digital, and web). ? Worked with our in-house legal department to make sure all legal paperwork for events & COI requirements were met. ? Worked closely within Salesforce as well as Zudy to assist with budgets, and the updating of new marketing material and sponsorship proposals. ? Traveled (25%) to all of our national events.

• Developed annual account business plans for future clients. • Worked closely with VP of Sales and National Sales Directors to streamline and increase potential revenue for the future. • Worked closely with the Accounts Payable and Billing departments to monitor billing adjustments and special invoicing requests • Assisted with local market event planning, including major events and ticket stops. • Ran a multitude of revenue reports, both monthly and by request for the management team using Wide Orbit, Nielsen, and Miller Kaplan. • Developed impactful sales and marketing presentations through collaboration with various internal departments to utilize during customer meetings to achieve product sell-in. • Submit all traffic instructions for assigned radio campaigns • Generated tools and ideas for improving national account customers' experience selling our product and services • Analyzed data from monthly forecasts to refine digital sales and marketing strategies. Aligned campaign operations to increase ROI and consistently meet client KPIs. • Supported institutional learning by creating detailed, informative case studies. Achievements • Three Stars Award Q1- 2019 • Three Stars of the Year Award 2021

Assisted the local sales team members with multiple tasks that helped increase or bring in large amounts of revenue to the company. • Provided support to the General Sales Manager as well as the Director of Sales with revenue and marketing reports. • Worked closely with the Accounts Payable and Billing department to monitor billing adjustments and invoicing special requests. • Ran a multitude of revenue reports both monthly and by request for the management team using Wide Orbit, Tableau, Nielsen, and Miller Kaplan. • Performed essential data-entry tasks necessary to execute any media sale or program. • Submitted all traffic instructions in order to meet deadlines for on air requirements. • Input production orders for radio spots into VCreative. • Former member of the Cox Media Group XOC Committee that helps plan special events for the working staff. Achievements ? Promoted to National Account Manager during a period of rapid growth in the company.

• Responsible for planning and implementing all corporate sales. • Worked closely with other departments to coordinate major corporate functions and large scale events. • Put together and developed banquet orders for potential clients. • Effectively communicate the value proposition through proposals and presentations. • Planned and oversaw advertising and promotional activities including print, online, electronic media, and direct mail marketing. • Established and maintained a consistent corporate image throughout all product lines, promotional materials, and large scale events • Developed and implemented strategic marketing plans, sales plans, and forecasts in order to achieve internal sales budgets. • Worked closely with special events including but not limited to weddings, banquets, and large conferences.

• Created business proposals in order to secure potential clients • Spearheaded and executed new business development with campaigns across various assets including: broadcast, streaming audio, OTT, sports sponsorship, digital integration, podcasting, analytics and attribution. • Monitored and tracked campaigns to determine effectiveness and to determine potential future changes. • Create media and marketing plans to present to new and existing customers. • Accessed and researched market competition to develop effective tactical marketing plans to drive client revenue growth.. • Managed my personal goals and budgets, and hit my internal sales goals quarterly.

• Managed and oversaw scheduling for over 34 Texas accounts. • Organized with all establishment necessary product deliveries and managed internal budgeting. • Developed fundamental skills in consumption analysis, management, budget management, forecasting and volume tracking. • Completed multiple recaps per account, managed inventory, and helped manage the company's personal storage unit. • Executed promotions at each account, providing consumers with knowledge on the products being served. • Assisted with internal product forecasting.

• Managed tickets and aided in closing and opening different contests and shows. • Maintained listeners' private information and managed all prizes being distributed to winners. • Assisted the Accounting department by request to help with employee payroll and timesheets- including assisting with employee pay requests and time off approvals • Prepared and distributed weekly metrics reports related to departmental needs. • Communicated with all levels of management regarding business documents and workflow needs. • Assisted the Traffic department for 6+ months working on helping close logs as well as validate logs.

Worked at both Robertson Stadium where the UH Cougar Football team plays, as well as NRG Stadium where the Texans play to set up all Ford activations on the terrace prior to kick off. • Interact with consumers at games and encourage them to partake in current promotions for Ford Motor Company. • Hosted each event Ford was handling. Maintaining proper knowledge on all vehicles. • Transport all company cars and model vehicles to and from their location to all football games during the regular seasons.