BS Business Administration emphasis Marketing

Creative Agencies

Fashion

Tech

Results oriented marketing professional with more than 15 years experience in developing and executing integrated marketing plans in fast paced B2B and B2C high technology environments. Proven capabilities and passion in the areas of branding, promotions, product marketing, digital marketing, channel strategy, trade shows, advertising, market research, and public relations.

•	Ensures cohesive brand development and communication across all geographies and products  
•	Collaborate with Gigastone HQ product team to develop company’s product strategy, individual product plans and product transition strategy.
•	Drive the creation and execution of global integrated marketing plans for several product categories
•	Develop positioning and messaging for all major consumer touch points, retail programs, packaging, in-store merchandising, advertising, and web content 
•	Develop and execute partner-specific communication plans for product launches and product transition
•	Review and track channel metrics for revenue results
•	Lead/mentor product manager and graphic designer


Director of Marketing

•	Manage marketing plans and budget for several segments including OSS, E-tail, Distribution, DMR, VAR and Latin America region 
•	Responsible for creation and delivery of in-store POP materials and retail signage on key accounts 
•	Ensure alignment between DMR, VAR and E-tail channel programs and communications
•	Collaborate with sales and customers to determine partner and on-line programs
•	Develop and execute partner-specific communication plans for product launches and product transition
•	Review and track channel metrics for revenue results
•	Lead/mentor two channel marketing specialists

Sr. Channel Marketing Manager (HNBU)

•	Managed marketing budget for key accounts in excess of $6M 
•	Drove the creation and execution of integrated marketing plans for several key retailers  
•	Drove the creation and delivery of in-store POP materials and retail signage on key accounts (Best Buy, Wal-Mart, Office Depot, OfficeMax, Staples)
•	Developed marketing plan including interactive in-store POP that helped lead to the placement of products in Staples for the first time in 6 years
•	Created secondary retail position plans to drive incremental revenue 
•	Collaborated with sales and retail buyers to determine partner and on-line programs
•	Reviewed and tracked channel metrics for revenue results
•	Conducted financial analysis and post mortems for key projects  
•	Developed marketing tools for partners – brochures, assets, sales and educational materials
•	Developed and executed partner-specific communication plans for product launches and product transition

Field Marketing Programs Manager

•	Drove the creation and execution of global integrated marketing plans for several product categories including networking and mobility  (iPhone, smartphones, tablets)
•	Developed positioning and messaging for all major consumer touch points, retail programs, packaging, in-store merchandising, advertising, and web content  
•	Led and managed marketing launch plans with cross-functional teams to ensure on-time delivery/roll-out of products and services
•	Developed retail promotions and programs driving incremental sales
•	Used extensive consumer insight data to drive and develop global marketing plans programs 
•	Conducted global consumer packaging research to inform repositioning of product category and messaging on package
•	Developed and implemented integrated plans for key retailers (Wal-Mart and Best Buy) 
•	Worked with the interactive marketing team to drive traffic to the company’s website, execute online promotions and partnerships to grow Belkin’s online presence

Global Integrated Marketing Manager

•	Created and developed communication plans that effectively articulated the value proposition of products
•	Developed and implemented partnership programs with key strategic companies including Intel, Microsoft, AOL, Napster, Vivendi Universal 
•	Worked with cross-functional teams to ensure on-time delivery/roll-out of products and services
•	Developed gaming product launch offering that included online media plan that generated awareness and resulted in a 200% sales increase during promotion period 
•	Developed and implemented IT end user advertising programs 
•	Led/mentored team of four 
•	Managed the development of company marketing programs, including Internet content 
•	Implemented whitepaper program directed to IT community that generated highly qualified leads

Sr. Marketing Communications Manager

•	Supervised the strategic launch of wireless applications developer, Digital Orchid. Activities included press kit materials, trade shows, press conferences, development of website, development of collateral, marketing budget development
•	Wrote press releases, corporate fact sheets, and bios, set up press meetings, press conferences, pitched stories
•	Participated in the strategic planning and management of public relations and marketing activities for clients

Account Executive

•	Established departmental strategic objectives, assignments and budgets. 
•	Planned and developed marketing communications materials including writing and editing.
•	Headed the process of successfully changing the corporate identity of the company in 2001/02 under budget.
•	Managed the development of company marketing programs, including internet/intranet content implementation and direction, sales lead generation and follow up, and co-op advertising programs.
•	Managed a team of four people and marketing budget in excess of $2M.
•	Managed relationships/activities of outside vendors, such as PR, print production, advertising, trade shows, graphic artists
•	Managed trade show program from strategic planning to post-show analysis
•	Interfaced with engineering and sales to develop/enhance NEBS 3 compliant products, embedded (PCI & cPCI) product roadmap.
•	Key team member in the product launch of high availability VoIP software directed to a new end-user target telco market (ILECs, CLECs)

Marketing Manager

Find out detailed information about Vanessa Boyle,  in Los Alamitos, CA

Vanessa Boyle: in Los Alamitos, CA

Vanessa Boyle

California State University Long Beach

University of California, Irvine