Vanessa Boyle: in Los Alamitos, CA

• Ensures cohesive brand development and communication across all geographies and products • Collaborate with Gigastone HQ product team to develop company’s product strategy, individual product plans and product transition strategy. • Drive the creation and execution of global integrated marketing plans for several product categories • Develop positioning and messaging for all major consumer touch points, retail programs, packaging, in-store merchandising, advertising, and web content • Develop and execute partner-specific communication plans for product launches and product transition • Review and track channel metrics for revenue results • Lead/mentor product manager and graphic designer

• Manage marketing plans and budget for several segments including OSS, E-tail, Distribution, DMR, VAR and Latin America region • Responsible for creation and delivery of in-store POP materials and retail signage on key accounts • Ensure alignment between DMR, VAR and E-tail channel programs and communications • Collaborate with sales and customers to determine partner and on-line programs • Develop and execute partner-specific communication plans for product launches and product transition • Review and track channel metrics for revenue results • Lead/mentor two channel marketing specialists

• Managed marketing budget for key accounts in excess of $6M • Drove the creation and execution of integrated marketing plans for several key retailers • Drove the creation and delivery of in-store POP materials and retail signage on key accounts (Best Buy, Wal-Mart, Office Depot, OfficeMax, Staples) • Developed marketing plan including interactive in-store POP that helped lead to the placement of products in Staples for the first time in 6 years • Created secondary retail position plans to drive incremental revenue • Collaborated with sales and retail buyers to determine partner and on-line programs • Reviewed and tracked channel metrics for revenue results • Conducted financial analysis and post mortems for key projects • Developed marketing tools for partners – brochures, assets, sales and educational materials • Developed and executed partner-specific communication plans for product launches and product transition

• Drove the creation and execution of global integrated marketing plans for several product categories including networking and mobility (iPhone, smartphones, tablets) • Developed positioning and messaging for all major consumer touch points, retail programs, packaging, in-store merchandising, advertising, and web content • Led and managed marketing launch plans with cross-functional teams to ensure on-time delivery/roll-out of products and services • Developed retail promotions and programs driving incremental sales • Used extensive consumer insight data to drive and develop global marketing plans programs • Conducted global consumer packaging research to inform repositioning of product category and messaging on package • Developed and implemented integrated plans for key retailers (Wal-Mart and Best Buy) • Worked with the interactive marketing team to drive traffic to the company’s website, execute online promotions and partnerships to grow Belkin’s online presence

• Created and developed communication plans that effectively articulated the value proposition of products • Developed and implemented partnership programs with key strategic companies including Intel, Microsoft, AOL, Napster, Vivendi Universal • Worked with cross-functional teams to ensure on-time delivery/roll-out of products and services • Developed gaming product launch offering that included online media plan that generated awareness and resulted in a 200% sales increase during promotion period • Developed and implemented IT end user advertising programs • Led/mentored team of four • Managed the development of company marketing programs, including Internet content • Implemented whitepaper program directed to IT community that generated highly qualified leads

• Supervised the strategic launch of wireless applications developer, Digital Orchid. Activities included press kit materials, trade shows, press conferences, development of website, development of collateral, marketing budget development • Wrote press releases, corporate fact sheets, and bios, set up press meetings, press conferences, pitched stories • Participated in the strategic planning and management of public relations and marketing activities for clients

• Established departmental strategic objectives, assignments and budgets. • Planned and developed marketing communications materials including writing and editing. • Headed the process of successfully changing the corporate identity of the company in 2001/02 under budget. • Managed the development of company marketing programs, including internet/intranet content implementation and direction, sales lead generation and follow up, and co-op advertising programs. • Managed a team of four people and marketing budget in excess of $2M. • Managed relationships/activities of outside vendors, such as PR, print production, advertising, trade shows, graphic artists • Managed trade show program from strategic planning to post-show analysis • Interfaced with engineering and sales to develop/enhance NEBS 3 compliant products, embedded (PCI & cPCI) product roadmap. • Key team member in the product launch of high availability VoIP software directed to a new end-user target telco market (ILECs, CLECs)