Vice President, Americas

Executive

Accomplished and energetic business leader with a solid history of achievement managing sales, go to
market initiatives and cross functional teams with successful achievement of both top line and bottom line
results. Motivated leader with strong organizational and prioritization abilities. Areas of expertise include
Sales Management, Organizational Change and P&L Management.

Manage and direct sales activities of the company's Swim, Snorkel, Paddle, Diving and Military & Professional businesses within the Americas Zone, with full profit and loss responsibilities for the Zone's
three affiliate offices and one manufacturing plant in a $100 million annual turnover company.
• Led the restructure of the sales organization to align sales teams with customer channels
• Formed a new sales organization to focus on high potential growth customers in the Mass & Club
channel
• Collaborated with the Marketing and Operations teams to successfully launch direct to consumer
sales in a company heavily focused on a traditional brick and mortar approach
• Led the transformation in the Strategic Vision to align all aspects of company's functions around a
single Vision
• Collaborated on a Sales, Marketing & Product Development calendar to align product introductions
and Go To Market initiatives with customer needs
• Achieve Working Capital Requirements through accurate inventory management, effective and responsible sales programs and terms management

Full profit and loss responsibility for the Dive Division overseeing sales in the Americas market. Customer
base included North American Specialty retailers and LATAM distributors. Simultaneously held the Asia
Zone Manager role (see below)
Full P&L responsibility
• Establish divisional strategy and objectives in line with global vision & focus while achieving EBITDA
targets
• Set annual pricing and margin plans to achieve corporate budget guidance
Sales, Product & Marketing
• Directly manage sales and profitability through close management of divisional retailer and consumer
campaigns and marketing through a team of 13 sales representatives, 5 Sales Coordinators, one
Product Manager and a full After Sales Team
• Formulated profitable sales campaigns incorporating short term sales growth and long-term market
share gain
• Integrated the Canadian and US sales teams into a common wholesale programs and pricing model,
resulting in 30% growth in Canadian sales· Manage product assortment for the range sold to retailers
in the domestic US and Caribbean markets Change Management
• Converted the independent sales representative team to an employee representative model,
allowing closer management of the group and better focus on company objectives
• Led the Americas team in the transition from a 30-year distribution arrangement to a successful
launch of the company's competing new product range
• Oversaw sales & purchasing forecasting; variances held within +/-6% guidance ratios
• Active participant to the product development team, acting as a bridge between customers,
consumers and the Engineering teams

Dive Division Director, Americas

Full profit and loss responsibility for all of company business lines within the Asia Zone its distribution
network of nine local distributors and one affiliate office.
•   Surveyed key markets with the aim of establishing an Asia Zone Headquarter office to better serve this key
growth market.
•   Develop and execute strategies to achieve the growth targets of approximately 10% -30% per year,
depending on the Business Line & market specific opportunities through the network of 9 distributors and one affiliate office
•   Aligned product development teams with the needs of the Asia market (sizing, fit & colors)
•   Full Profit & Loss responsibility of Aqua Lung Japan, with the General Manager as a direct report

Zone Manager, Asia

Full Profit and Loss responsibility for the organization, consisting of selling the company's full product
assortment and brands to the Scuba, Snorkel, Swim & Military customers in Hawaii & the Pacific region.
Customers included major Sporting Goods chains, Mass Merchants and Specialty retailers.
• Grew sales from a budgeted goal of $3.6 million in 2006 to $5.7 million in 2011, while achieving
profitability targets
• Reorganized staff positions to position the organization for a five-year growth plan to align the
strengths of the organization with the market needs and opportunities. Capitalized on on-island and local inventory and delivery with key customers
• Directly manage the relationship with key mass merchants, performing annual product
presentations and pitches while maintaining company margins.
• Won the 100% share of the Snorkel & Swim business with entrant of a key mass merchant into the Hawaii market (Target). Strategies included utilizing premium brand story & brand extensions
• Brought to market strategic products used to penetrate new channels

General Manager

Manage administrative staff in support of organization's sales team
Reorganized support staff to position organization for rapid expansion of the sales team
Expanded footprint and managed the remodel of the downtown Honolulu office

Branch Operations Manager

Find out detailed information about Vernon Brock, Vice President, Americas in Oceanside, CA

Vernon Brock: Vice President, Americas in Oceanside, CA

Vernon Brock

University of Washington