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MARKETING PARTNERSHIPS MANAGER

Marketing & Sales

creative.innovative.strategic.analytical.problem-solver. part-time ninja.

4+ year Marketing professional in the footwear/apparel industry. Strengths include: project management, creating efficient processes, creative problem solving, budget management and keeping the music flowing in any office. 


My goals are to increase my knowledge in brand awareness, retail marketing strategy, consumer behavior, international marketing and to always think different.

Plan, create and execute all brand initiatives through retail channel 
Plan, develop and execute creative & strategic co-op marketing programs with core-specialty retailers 
Responsible for enhancing in-store presentation of brand/product through marketing tools 
Manage inventory levels of all point of purchase material 
Develop and create all point of purchase tools & promotional items
Developed, directed and rolled out a successful new fixture program USA & International 
Manage department budget for all retail functions 
Manage strategic partnerships with like minded brands & influencers to enhance brand awareness across channels



Managed all retail marketing programs for core specialty
Developed efficient co-op marketing program for core specialty 
Responsible for all point of purchase inventory management 
Handled all tradeshow appointments with key retail partners 
Researched, developed and designed roll out program for new retail fixture program (USA & International)
Tracked and maintained all co-op submissions
Grew executed co-ops by 100% YOY
Prepared detailed summaries seasonally of retail marketing tool usage & effectiveness
Maintained retail budgets and tracked all line items 

Retail Marketing Coordinator

 Assisted in all marketing admin duties
 Developed company newsletter of marketing projects | sent monthly 
 Developed process for PR seeding
 Developed process of co-op marketing with retail partners
 Photoshoot prep
 Promo order processing 


Marketing Assistant

Customer Service FW/AP in Canada and USA
Daily invoicing
Reporting - ATS reports, Sales reports for management, Inventory reports
Processed EDI for major accounts on East Coast (in the value of 4+million dollars)
Managed 3PL warehouse day to day operations in USA and CAN (USA 25M CAN 3M)
Created, managed and facilitated delivery on all national account SMU programs 
Managed all inbound shipments from China 
Advanced knowledge of Full Circle
Responsible for all International logistics shipped from USA

Helped Launch new brand Ukala in USA Market 
Maintained Annual Marketing Budget 
Planned and Managed all tradeshows
Coordinated global sales conference in Australia
Planned and executed national sales conference in USA
Monitored all online projection of brands
Assisted in restructuring UKALA website
Managed 3 PR firms day to day 
Provided Monthly PR summaries for Americas


Marketing & Operations Coordinator

Utilized OS Full Circle, order look up, invoices,  running open order reports
Created Commercial invoices/prepared necessary documents for shipment (SLI's and Shipper's Letter of Instruction)
Updated monthly sales figures for subsidiaries in comparison to budgeted sales figures
Analyzed distributors pricing for various product categories to implement discounts as needed
Updated ATS for all international distributors weekly
Created Debits/Credits for International Distributors
Created marketing schedule for marketing projects for 18month period 
Created order forms for pop, eyewear, snow, afs for 50+ international distributors
Contributed to power points for international sales meeting
Ensured that entered orders in Full Circle were accurately reflecting order forms
Analyzed and interpreted forecasting and budget figures for various product categories
Communicated with Latin American territory management in handling pricing uploads

Sales/Operation Intern

Find out detailed information about VERONICA CANO, MARKETING PARTNERSHIPS MANAGER in IRVINE, CA

VERONICA CANO: MARKETING PARTNERSHIPS MANAGER in IRVINE, CA

VERONICA CANO

San Diego State University