VERONICA CANO: MARKETING PARTNERSHIPS MANAGER in IRVINE, CA
VERONICA CANO
MARKETING PARTNERSHIPS MANAGER
IRVINE | United States
Skills
No information
Interests
Traveling
Art
Beach activities
Collecting classic vinyl
Drinking good coffee
Industries
Creative Agencies
Fashion
Lifestyle
Outdoor
Surf
Work experience
OluKai
MARKETING PARTNERSHIPS MANAGER | 01/2016 - Current
Plan, create and execute all brand initiatives through retail channel
Plan, develop and execute creative & strategic co-op marketing programs with core-specialty retailers
Responsible for enhancing in-store presentation of brand/product through marketing tools
Manage inventory levels of all point of purchase material
Develop and create all point of purchase tools & promotional items
Developed, directed and rolled out a successful new fixture program USA & International
Manage department budget for all retail functions
Manage strategic partnerships with like minded brands & influencers to enhance brand awareness across channels
OluKai
Retail Marketing Coordinator | 01/2014 - 12/2015
Managed all retail marketing programs for core specialty
Developed efficient co-op marketing program for core specialty
Responsible for all point of purchase inventory management
Handled all tradeshow appointments with key retail partners
Researched, developed and designed roll out program for new retail fixture program (USA & International)
Tracked and maintained all co-op submissions
Grew executed co-ops by 100% YOY
Prepared detailed summaries seasonally of retail marketing tool usage & effectiveness
Maintained retail budgets and tracked all line items
OluKai
Marketing Assistant | 01/2013 - 01/2014
Assisted in all marketing admin duties
Developed company newsletter of marketing projects | sent monthly
Developed process for PR seeding
Developed process of co-op marketing with retail partners
Photoshoot prep
Promo order processing
EMU Australia
Marketing & Operations Coordinator | 09/2010 - 11/2012
Customer Service FW/AP in Canada and USA
Daily invoicing
Reporting - ATS reports, Sales reports for management, Inventory reports
Processed EDI for major accounts on East Coast (in the value of 4+million dollars)
Managed 3PL warehouse day to day operations in USA and CAN (USA 25M CAN 3M)
Created, managed and facilitated delivery on all national account SMU programs
Managed all inbound shipments from China
Advanced knowledge of Full Circle
Responsible for all International logistics shipped from USA
Helped Launch new brand Ukala in USA Market
Maintained Annual Marketing Budget
Planned and Managed all tradeshows
Coordinated global sales conference in Australia
Planned and executed national sales conference in USA
Monitored all online projection of brands
Assisted in restructuring UKALA website
Managed 3 PR firms day to day
Provided Monthly PR summaries for Americas
Dragon Alliance
Sales/Operation Intern | 11/2009 - 06/2010
Utilized OS Full Circle, order look up, invoices, running open order reports
Created Commercial invoices/prepared necessary documents for shipment (SLI's and Shipper's Letter of Instruction)
Updated monthly sales figures for subsidiaries in comparison to budgeted sales figures
Analyzed distributors pricing for various product categories to implement discounts as needed
Updated ATS for all international distributors weekly
Created Debits/Credits for International Distributors
Created marketing schedule for marketing projects for 18month period
Created order forms for pop, eyewear, snow, afs for 50+ international distributors
Contributed to power points for international sales meeting
Ensured that entered orders in Full Circle were accurately reflecting order forms
Analyzed and interpreted forecasting and budget figures for various product categories
Communicated with Latin American territory management in handling pricing uploads