Veronica Cox: Founder / Strategist

Bright Seed is a brand strategy company that helps to create a clear vision for awesome, unrealized business ideas and passions to turn them into focused, confident brands. We combine passion and creativity with the sensibilities of process innovation to help businesses realize their potential. It’s about meaningful and manageable branding and marketing strategies. Key Clients: The North Face, Eagle Creek, Royal Robbins, Outdoor Foundation, Adventure Travel Trade Association.

Responsible for strengthening the global brand. Areas of responsibility included all B2B and D2C strategies; brand development, omni-channel marketing, ecommerce business management and intellectual property. - Developed and implemented global brand strategies with meaningful competitive positioning giving the ability to expand to new markets while maintaining relevance in current markets. Implemented global brand guidelines to ensure consistency at all critical touch points in over 30 countries. Aligned with Operations to ensure financially manageable transition. - Led all facets of the marketing function through acquisition and integration from a privately held company to publicly held company. - Leader in cross-functional GTM (Go To Market) Team to ensure powerful, aligned and timely seasonal product launches. - Co-led the launch and managed the D2C business model with eCommerce implementation. Resulted in a positive impact to profitability and increased margin. - Established strong

Responsible for all activities related to brand and marketing strategies. Specific responsibilities include business and market development; establishing strategic direction for product, and all outreach efforts. - Led team in multi-faceted marketing strategies, which strengthened the brand and broadened the market appeal, reclaiming position as leader in the category. - Spearheaded successful growth efforts through product development collaboration, partnerships, merchandising and public relations efforts. Resulted in 250 new retail accounts in a single year and yearly growth of 10-percent following a 7-year decline. - Key contributor in creating a market-driven culture by introducing the product line management function and consumer research to business and product planning. - Expanded the D2C presence with the launch of the ecommerce business unit. - Co-facilitator of strategic plan that resulted in executive alignment, 7-percent increased contribution margin and $1.5 million reduct