Veronica Elliott: Senior E-Commerce Manager in Claremont, CA

Analyze merchandising metrics and buying behavior to guide business and marketing initiatives to drive traffic and increase conversion rates on the web. Accountable for social media strategies, content creation, influencer outreach and relations; ensuring alignment with marketing calendar, brand identity, and product activations. Define, track, and report marketing KPIs to cross-functional teams. Analyze KPIs to optimize existing campaigns and creatively develop new marketing strategies. Produce e-commerce product and look book photo shoots encompassing hiring of models, photographers, and makeup artists as well as scouting locations. Serve as a subject matter expert in graphic design and retouching photos. Oversee the product page creation, copywriting, merchandising, and communication strategies for three websites. ¨ Enhanced gross sales by 270% within first year through the implementation of effective brand awareness and marketing programs. ¨ Facilitated the successful launch of LFStores.com in collaboration with various departments, resulting in the generation of an additional $2M in revenue within the first 90 days of launch. ¨ Implemented marketing and promotion tactics that led to 15% growth in revenue and 30% increase in web traffic from digital marketing and social media campaigns. ¨ Increased sales by 34% in 2019 by establishing new sale strategies to offload low performing inventory, accounting for over half of the total units sold. ¨ Increased Instagram following by 240% by analyzing social media metrics and developing creative posting strategies. ¨ Planned multiple experiential marketing events to increase social media following and brand awareness.

Leveraged the opportunity to gain valuable knowledge in the execution of merchandising plans utilizing store sales and customer needs. Researched the market to identify current and emerging fashion trends. Maintained a diverse client portfolio keeping records of preferences and other information to better assist at next visit. Administered the Free People Studio City Instagram generating content focused on growing online and in-store traffic. Facilitated training for new employees on store operations and company policies. Provided merchandising services for the store designing wall and table layouts and creative displays to increase foot traffic. ¨ Effectively created positive customer interactions resulting in ownership of 25% of all sales in the Los Angeles District. ¨ Established a dynamic district social media team consisting of eight social media managers driving communication and creative social media strategies increasing Instagram followers by 10K in one year. ¨ Consistently a top seller in the Northern Los Angeles District, accounting for an average of 22% of total store sales over a period of 12 months.