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VP Sales and Business Development, Marine and Motorsports

Accounting & Finance

Experienced, goal-oriented, operations manager and consultative marine industry professional with more
than 20 years in marketing consumer and B2B. A leader with a solid record of quantitative results and success in building teams to achieve budgetary and financial growth goals. Exceptional insight for
strategy, branding and product development with strong success in executing ideas and programs across
all business platforms. Theoretical and practical understanding of marketing principles.

Manage all aspects of multi-media marine, motorsports and RV marketing campaigns across Digital
Throttle online network and social media platforms. Launch and manage new consumer websites and oversee all editorial, design and sales for respective sites. Spearheaded development of partnerships with more than 80 marine and 40 RV industry websites. Manage internal production of web-based analytics
reporting system. Support sales team in writing proposals and closing contracts. Exceeded budget by
more than 15% year over year since 2013 and on track to grow 2018 by more than 25%.

Brought on board to launch new title. Primary function was to establish and standardize all operations and set up aggressive growth path. Created a professional organization with refined budgets, production and editorial schedules. Oversaw all photoshoots and editorial assignments and worked with art director on
cover design, image selection, layouts and features. Led aggressive analysis and turnaround program
yielding 40% in operational expense and increases revenue by 25% from first year. Positioned company for sustained, long term growth and increased marketshare. Today this magazine remains the only print
title in it's category and on newsstands.

Associate Publisher

Find out detailed information about Vicki Norman, VP Sales and Business Development, Marine and Motorsports in San Diego, CA

Vicki Norman: VP Sales and Business Development, Marine and Motorsports in San Diego, CA

Vicki Norman: VP Sales and Business Development, Marine and Motorsports in San Diego, CA

Vicki Norman

San Diego State University