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Executive Director

Executive

Vickie McGee provides HubSpot Inbound Marketing services to attract, convert, close and delight clients. Inbound marketing turns visitors to leads and leads to customers.

Transition from traditional outbound marketing to buyer-centric inbound marketing and increase your qualified lead generation. Attract, Convert, Close & Delight!

HubSpot Inbound Marketing Certified

Services: HubSpot Inbound Marketing, Marketing Communication, Product Marketing & Product Management, Cause Marketing.

Enterprise Content Management (ECM) On-Premise & In the Cloud/Secure Cloud Faxing

• Search Marketing: SEM – Setup paid advertising and increased lead generation by 50%
• Search Marketing: SEO – Increased  Google SERP results from page 863 to page 1 (within 3 months) by removing previous employees black hat links and updating website content
• Social Media – Setup and maintained blog, LinkedIn, Twitter & Facebook accounts
• Website – Increased cross-sell between companies by instilling a common user interface 
• Email Marketing – created monthly eNewsletter and weekly lead generation emails
• Event Marketing – Managed online webinars and tradeshows with speaking engagements
• Business Development - Worked with technology and channel partners to increase value/sales
• Increased sales leads 10% by aligning products to targeted customer vertical/industry segments
• Developed sales tools; data sheets, white papers, case studies, testimonials, presentations, feature matrix and competitive a

Director of Marketing and Product Management

FindDemoBuy™ search optimization technology engine on FDB Network directory
• Website - Streamlined multiple products (over 100) into branded solutions making it easier to sell
• Event Marketing/Lead Generation – Facilitated roundtable events for business development    
• Sales – brought in multiple key accounts

Sales & Marketing Director - Consultant

Location based services – web (buy local/online), mobile (SMS, iPhone apps)
Clients included Brook Brothers, Monster Cable, Office Depot and Outback Steakhouse
• Website - Redesigned new corporate website within 3 weeks - local search for national brands
• Search Marketing: SEM - Increased SEM impressions by 145% & clicks by 75% in the first year
• Search Marketing: SEO - Increased SEO traffic on Google and Yahoo by 60%-66% respectively
• Social Media - Established and maintained Facebook & Twitter accounts
• Email Marketing - Editor of weekly eNewsletter - received 40% higher CTR than average
• Public Relations - Increased press release page views by almost 400%
• Event Marketing/Lead Generation - Increased tradeshow leads 5x and reduced cost per lead 50%
• Google AdWords - Certified Sales Professional

VP of Marketing and Business Development

Product management; local search, mobile (WAP/SMS/iPhone) & advertising platform
• User Experience - Created user personas for to better target various customer needs
• User Interface - Worked with usability experts to increase click through rate (CTR) & page views
• Website - Incorporated partner content; which increased market share and repeat traffic
• Partnerships - Managed technology partnerships including Acxiom, Tele Atlas, AdJuggler
• Project Management - Implemented process to capture, prioritize and track all new feature requests 
• Established weekly (versus monthly) product releases which reduced product development duration and shortened the time to market of new features by 75%

VP of Product Management

Managed product lifecycle for enterprise software as a service (SaaS) solutions
• Created strategic product roadmap, scope of releases and product schedules
• Implemented internal support tools which reduced the number and duration of trouble-tickets 
• Worked with clients like HP, Cisco, and Qualcomm to define next generation service requirements, including uses cases to capture functional requirements
• Responsible for IBM R&D partnership (license for WebSphere Partner Gateway)
   - Successfully managed and released two products on time and within budget

Manager, Product Management

Managed the low-end enterprise design, develop and deploy software product lines 
• Managed products that provided 50%-60% of the total company revenue ($100M)
• Managed a bi-weekly product release calendar for all product lines (about 80-90) 
• Established and managed the company Beta Program using the internet, which allowed quicker feedback and release to market
• Successfully managed cross functional teams with multiple offices around the world

Director of Product Management

Managed product releases for three software business units; Industrial Automation (IA), Enterprise Asset Management (EAM) and Enterprise Resource Planning (ERP)
• Coordinated the “Suite” of IA software components to release together 
• Managed the logistics team including marketing communications, sales operations, production, licensing, localization, and purchasing for all product rollouts
• Established/managed Beta program for quicker feedback and release to market 
• Managed third party OEM/branding

Director of Product Marketing

Find out detailed information about Vickie McGee, Executive Director in Mission Viejo, CA

Vickie McGee: Executive Director in Mission Viejo, CA

Vickie McGee

National University

National University