Vickie McGee: Executive Director in Mission Viejo, CA

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Enterprise Content Management (ECM) On-Premise & In the Cloud/Secure Cloud Faxing • Search Marketing: SEM – Setup paid advertising and increased lead generation by 50% • Search Marketing: SEO – Increased Google SERP results from page 863 to page 1 (within 3 months) by removing previous employees black hat links and updating website content • Social Media – Setup and maintained blog, LinkedIn, Twitter & Facebook accounts • Website – Increased cross-sell between companies by instilling a common user interface • Email Marketing – created monthly eNewsletter and weekly lead generation emails • Event Marketing – Managed online webinars and tradeshows with speaking engagements • Business Development - Worked with technology and channel partners to increase value/sales • Increased sales leads 10% by aligning products to targeted customer vertical/industry segments • Developed sales tools; data sheets, white papers, case studies, testimonials, presentations, feature matrix and competitive a

FindDemoBuy™ search optimization technology engine on FDB Network directory • Website - Streamlined multiple products (over 100) into branded solutions making it easier to sell • Event Marketing/Lead Generation – Facilitated roundtable events for business development • Sales – brought in multiple key accounts

Location based services – web (buy local/online), mobile (SMS, iPhone apps) Clients included Brook Brothers, Monster Cable, Office Depot and Outback Steakhouse • Website - Redesigned new corporate website within 3 weeks - local search for national brands • Search Marketing: SEM - Increased SEM impressions by 145% & clicks by 75% in the first year • Search Marketing: SEO - Increased SEO traffic on Google and Yahoo by 60%-66% respectively • Social Media - Established and maintained Facebook & Twitter accounts • Email Marketing - Editor of weekly eNewsletter - received 40% higher CTR than average • Public Relations - Increased press release page views by almost 400% • Event Marketing/Lead Generation - Increased tradeshow leads 5x and reduced cost per lead 50% • Google AdWords - Certified Sales Professional

Product management; local search, mobile (WAP/SMS/iPhone) & advertising platform • User Experience - Created user personas for to better target various customer needs • User Interface - Worked with usability experts to increase click through rate (CTR) & page views • Website - Incorporated partner content; which increased market share and repeat traffic • Partnerships - Managed technology partnerships including Acxiom, Tele Atlas, AdJuggler • Project Management - Implemented process to capture, prioritize and track all new feature requests • Established weekly (versus monthly) product releases which reduced product development duration and shortened the time to market of new features by 75%

Managed product lifecycle for enterprise software as a service (SaaS) solutions • Created strategic product roadmap, scope of releases and product schedules • Implemented internal support tools which reduced the number and duration of trouble-tickets • Worked with clients like HP, Cisco, and Qualcomm to define next generation service requirements, including uses cases to capture functional requirements • Responsible for IBM R&D partnership (license for WebSphere Partner Gateway) - Successfully managed and released two products on time and within budget

Managed the low-end enterprise design, develop and deploy software product lines • Managed products that provided 50%-60% of the total company revenue ($100M) • Managed a bi-weekly product release calendar for all product lines (about 80-90) • Established and managed the company Beta Program using the internet, which allowed quicker feedback and release to market • Successfully managed cross functional teams with multiple offices around the world

Managed product releases for three software business units; Industrial Automation (IA), Enterprise Asset Management (EAM) and Enterprise Resource Planning (ERP) • Coordinated the “Suite” of IA software components to release together • Managed the logistics team including marketing communications, sales operations, production, licensing, localization, and purchasing for all product rollouts • Established/managed Beta program for quicker feedback and release to market • Managed third party OEM/branding