Victor Casanovas: in Barcelona, B

- Create and implement all the different actions (off-online) focused on communicating event in Spain and Europe. - Implement PR activities, institutional & promotional events to build and further enhance brand image and maximise media liaison opportunities. - Design content plan with digital team to execute creative strategies in different platforms and for different customer segments. - Set agreements with Spanish and European specialised media in action sports. - Create and develop marketing activations for locals sponsors. - Design and execute street marketing activities. - Develop and promote business relation with potential new clients. Worked for the following events/clients: LKXAA Extreme Barcelona Ibiza Ultra Team X Games Barcelona Red Bull Arcade Final Desigual Night Run

Worked for the Oakley and Salomon accounts. - Develop strategy and integrate brand’s marketing plan to market needs. - Generate content for new products and highlight of athlete’s results. - Activate promotional actions with relevant media, international events and social communities. - Maximise opportunities of brand awareness in events and athletes road tour. - Manage media operations needs when events. - Present weekly reports of clipping and partnership opportunities.