Victoria Dye: in Jackson, WY

Hired as a category buyer for a specialty Nordic, Alpine and Mountaineering shop in Jackson, WY. Daily tasks included selecting a product assortment that appealed to our target demographic, managed purchase orders and invoices, oversaw inventory levels, and managed margins and category sales. While at Skinny Skis, I was promoted to take on a content marketing role, where I saw an opportunity to broaden the digital marketing strategy, build relationships with our local shoppers, and increase customer traffic and sales. I planned and launched several content marketing strategies; including, a 'brand ambassador' program utilizing both our store employees and some well-known local athletes to test gear, give trailhead information, and be an informational source for brands and products.

Oversaw and managed all marketing, sales, and branding initiatives within the product line; while marketing branded products, improving customer service relations, and communicating with the diverse sales team. I saw an opportunity to more effectively grow our direct to consumer strategies through clear marketing and branding. I worked to re-design the website, the product copy, and the marketing strategies. The strategies I implemented contributed to a 50% growth in sales for the Holiday Season. Also, I was a part of the market research team where responsibilities included developing a customer awareness and articulating the competitors, opportunities, and strategies for a new 'naturals' line. Our goal, was to plan and develop a new product assortment that could sit alongside current products while expanding market share.