Victoria Krawiec: in Los Angeles, CA

Authored sustainability minded copy for company website, social media, email marketing and blog. Composed press releases for submission to trade publications rivetandjeans.com, California Apparel News and WWD. Initiated companywide participation in denim recycling program, BlueJeansGoGreen.org. Devised Kingpins and PREMIER Vision trade show collaborative marketing efforts with company affiliates, Invista, Lenzing, and Unifi. HIGHLIGHT: 2017 Eco-Initiative campaign marketing re-acquired 50% of lost business with Levis and gained new customer, amazon.com for full package order with sister company, Phoenix Textiles.

Designed digital graphics for twindragonmarketing.com, email marketing and digital ads. Designed promotional print material for fliers, trade magazine advertorials and sales visual aids. Photographed and styled textiles and sample garments for email marketing and social media use. Art directed denim laundries and designed bleach discharge and Jeanologia laser all-over textile design prints. Merchandised denim and pfd collections and created denim silhouette trend reports for sales presentations. Styled for LEVEL99jeans.com, sister brand, ecommerce photo shoots.

Merchandised fabric samples and designed and built avant-garde props for textile displays.

Styled mannequins and improvised accessories depending on in-store product availability utilizing dynamic styling intuition, which had a 100% impact on sales.