Vidhi Chowdhari: in Bridgewater, NJ

• Created a business plan for an Indian Vegetarian Take Out, Catering, and twice a week delivery service • Business plan included store design, interior decoration, kitchen layout and appliances, and regulatory approvals and certifications • Developed an online portal using Shopify for food delivery & evaluated different POS systems • Formulated and managed ongoing social media & marketing campaigns which increased sales per pax by 209% compared to in-store sales • Coordinated with agencies to provide 800 subsidized meals / donations for essential workers during the COVID-19 crisis

• Distribution of all E-Retail Assets to US and Canada E-Retail partners for product pages • Tracked all Digital & CRM launch plans and Side by Side Calendar • Ensured Stock Levels for Dior.com, E-Retail, and CRM sampling & gift initiatives • Provided weekly updates on competitors look like online, mobile, and social media with specific call outs to innovation

• Merchandised and organized sample lines in the Showroom • Assisted visual merchandisers with display preparation • Coordinated with the wholesale team for Market preparations • Helped with order write-ups and swatch book compilation • Extensive administrative duties including filing, copying, scanning, and more

• Created product picks that were featured in multiple digital marketing channels • Compiled website categories that were emailed to customers regarding specific trends, events, or holidays • Assisted the team with E-Commerce photo-shoots at the Long Island City Studio • Merchandised and categorized products for online digital presence

• Planned and organized E-commerce photo-shoots for different seasonal collections • Collaborated closely with PR, Marketing, and Sales on samples needed for E-Commerce • Organized E-Commerce merchandise through Sellect program • Assisted regional coordinators in identifying business growth opportunities at the E-Commerce level