Marketing Head

Marketing & Sales

Core Competencies

•   Recognized as a Brand Change Agent, persistent innovator and team	Brand Management &
motivator who has championed some of the most successful advertising	Strategy Planning
campaigns, including brand strategies and creative development	Creative campaign
Development
•   Successfully organized ATL & BTL campaigns for prestigious brands like	Product Promotions &
Launches
Havells, Dabur, ITC's Wills Lifestyle, Luxor & Parker, Kenstar, Hotspot, Spice
Consumer Insights &
Telecom, Commonwealth Games, World Bank	Market Research
Digital Advertising &
•   Expertise in augmenting brand visibility & customer engagement through	Influencer Marketing
ROI driven marketing plan with optimum budget allocations	Internal Teams & Media
Agency Coordination
•   Skilled in chalking out brand journey & presenting effective long term &
short plans through holistic understanding of competition, consumer, latest
trends & business objectives


Career Timeline


Dec'10-Jul'13	Jan'17-Jul'18


Jan'07-Nov'10	Jul'18-Present
Jul'13-Dec'16

New Launches

Key Result Areas:
Influencer Marketing
•   Spearheading Brand marketing activities including mainline and digital for
group brands: Chili's, Cinnabon & Auntie Anne's, Paul	Media Planning & Buying
•   Providing strategic brand direction keeping in mind the current trends,
market condition, changing customer needs & competition
•   Managing a team of designers, digital marketer, copywriter and regional
marketing coordinates
•   Coordination with global teams for marketing initiatives and brand discussions
•   Formulating & evaluating budgets; maintaining a check on brand spend
•   Briefs and negotiations with Media Agency and vendors


Highlights:
•   Successful brand launch for Chili's in Bhubaneshwar | Launched French brand 'Paul' in India
•   Developed & followed marketing calendar for national and regional level as per the budgets
•   Successfully managing Loyalty program; onboarding & day to day function
•   Initiated marketing tie-ups with online aggregators - Dineout, Zomato and Swiggy

Key Result Areas:
•   Managed brand 'Havells' for following business verticals: SDA, Water
Heater, Fans & Coolers, Switches, Corporate, Solar, CSR, Water Purifier and	Brand Ideas
& Creative
two prestigious brands from 'Dabur' group - Hajmola and Honey	Development
•   Developed pitch work for Havells Water Purifier launch (including
consumer research, market research, 360 campaign: product branding,
Client
TVC, print, activation, outdoor)	Meeting &
•   Partnered the client in consumer research work to identify the consumer	Presentations

need gap and market potential for effective product and campaign launches

Accountable
Highlights: for Project
Deliveries

•   Launched:
o Havells fans re-positioning campaign - 'Decorate your 5th Wall'
(360 campaign including TVC, print, activation, radio, outdoor)	Team
Management
o The first ever brand positioning campaign for Havells - 'Making a
difference' (6 TVCs in a span of 1 year)
o Havells range of Grooming Essentials (men/women)
•   Worked upon and presented a holistic brand growth idea presentation including form & format ideas, brand visibility & activation, media, and sales ideas for Hajmola
•   Successfully managed Hajmola new variant launch - 'Hajmola Chatcola'
•   Steered efforts in managing digital campaign for Dabur Honey - 'Sugar Replacement'

Sr. Brand Services Director

Key Result Areas:
•   Key Accounts Managed: Kenstar - Home appliances brand from Videocon | Queo - A premium sanitary ware brand
from Hindware
•   Creative development for 'Queo' brand showcase at Acetech exhibition - Invites, Emailers, Stall designs, Catalogue, AVs, Brand
Book, Outdoor
•   Developed brandings and collaterals for dealer meets for Kenstar
•   Steered efforts in launching:
o Brand Queo through a multimedia campaign
o New product launch - Kenstar Air Fryer
•   Played a key role in running Kenstar Air Cooler Campaign - 'Hard Working Coolers'
•   Coordinating with celebrities and assisted in making agreements

Brand Director

Highlights:
•   Key Accounts Managed: Luxor, Parker, ITCs - Wills Lifestyle
•   Wrote insightful creative briefs that lead to outstanding creative work
•   Managed hi-budget Intl. shoots with leading photographers/stylists for season campaign launches
•   Repositioned 'Wills Lifestyle' from a wardrobe brand to sub brands
•   Brand collaterals development: Brochure designs/print ads/visual merchandising/Outdoor

Sr. Brand Services Manager / Brand Services Director

Highlights:
•   Key accounts: Spice Telecom, Hotspot, Common Wealth Games, World Bank
•   Provided activation ideas 'Shera ke Sher' for promoting CWG games
•   Played a key role in managing:
o Tactical & brand campaigns for Hotspot
o Idea led AVs for sponsorships for commonwealth games
o Launched sanitation campaign 'Chuno Sochalaya, Chuno Izzat'for World Bank (TVC, Print, BTL collaterals: flipbooks, board games, posters)

Account Executive / Sr. Account Executive

Find out detailed information about vivek mishra, Marketing Head in Delhi

vivek mishra: Marketing Head in Delhi

vivek mishra

'The Delhi School of Communication'