Independent Account Executive

Freelance & Contract

Qualified and attained new retail, industrial and emerging food service markets in the Los Angeles
area.Developed relationships and networked with industry leads for specialized pop up events.
Maintained culinary and industry knowledge to maximize rapport and build strong customer
relationships. Responsible for providing samples tailored to end user needs. Maintained up to date
knowledge on new and existing products. Analyzed sales to identify cost saving opportunities.
Attended national Market Trade Shows as needed year-round.

WORK HISTORY

Leader in developing new business while growing profits and properly qualifying new and exciting clients across all levels of service. Five million in projected revenue with high profile clients like various teams in the NFL, MLS, ESPN. Effective presenter with a strong ability to persuade
towards the best company objective. Creative initiative to drive innovative solutions and business towards new verticals and implantations previously undiscovered. Responsible for motivating,
evaluating, developing group/department to meet our sales objective. Directly contributes to
development of tactical and annual operating plans, defining goals and objectives for the group.
Subject matter expert leveraging a strategic group effort to appropriately identify the best value add in accordance to business capabilities.

National Business Development Manager

Responsible for on boarding new international distributors in emerging markets while managing
relationships for major retail partners. Enlarged client base by developing excellent customer
relationships and collaborating on efficient marketing and advertising strategies to increase sales.
Developed major national account campaigns with nation wide brands such as Yeti Coolers,
Specialized Bikes and Quest Nutrition. Uncovered cobranding os according to brand aesthetics
Onsite product training and new product demos.Maintained up to date knowledge on new and existing products. Analyzed retailer sales to identify important trends to find tangible opportunities.
Manage returns, terms and discounts, participate in preparation and attending national Market
Weeks/Trade Shows year-round.

Account Executive

Responsible for developing and managing sales and marketing goals
that are in accordance to the set quarterly budget. Plans and oversees advertising and promotion
activities including print, co-branded material, online, electronic media, and tech conferences.
Establishes and maintains relationships with industry influencers and key strategic partners.
Responsible for directs sales and forecasting activities and sets performance goals accordingly. Key
representative at company trade shows promoting products and generating leads. Responsible for
coordinating monthly meetings with key clients and assisting other sales representative with maintaining relationships, negotiating price points and closing deals. Liaison between sales
department and other sales related units.

Marketing Event Coordinator

Developed communications structure on new product line, Marketing Emails, Social media
feeds, Ads, Look Books, Line Sheets that maintained true to our business objective and company
strategy. Responsive liaison between sales, production and design team. Independently traveled to all major trade shows supporting sales relationship with distributors and direct consumers.
Developed weekly reports and KPIs by leveraging historical data against new business. Created
operational KPIs and organized various monthly online flash site sales. Analyzed trend reports as a
key role in all merchandising meetings. Stylist during editorial and commercial photo shoots
(seasonal look book, marketing projects, and social media).Key leadership role in customer service
development and new office implementations. Coordinated with Ops team to deliver new sales
samples to international distributors and domestic sales team. Maintained knowledge base in key
areas such as, fashion design, emerging style trends, and sales data on new styles to ensure market
share and future sales projections. Other duties included but not limited to developing customer
service program and part time in house fit model.

Sales Manager

Managed the daily execution of various projects simultaneously in accordance with new and changing industry regulations. Generated weekly reports such as account specific key performance
indicators, standard operating procedures, new work instructions and quarterly business reviews.
Conducted several training presentations and daily staff meetings. Prioritized critical issues for root
cause analysis ensuring resolution. Responsible for providing project quotes and cost confinement
analysis. Key advocate for implementing new procedures to improve work flow while increasing
productivity. Structured leadership role in team development and daily operations, focused on
maintaining a group objective for continuous improvement while promoting a fiscally conservative
culture. Other logistic duties included but were not limited to routing, shipment tracking, inbound and outbound receiving, system control, quality control, data entry, invoice corrections and account
payables.

Logistics Project Lead/ LEAN Change Agent

Find out detailed information about Wendy Roman, Independent Account Executive 

Wendy Roman: Independent Account Executive

Wendy Roman