Tech

Digital Marketing Manager

Digital & Media

Implementing and reporting promotional activities on social media, email marketing, website design, site navigation, paid search, product presentation, updating digital content to boost sales, traffic, conversion, engagement
? Increased number of orders by 300% and visitor's conversion rate from 0.01% to 1% within 3 months by implementing ecommerce merchandising strategies such as enhancing the online store layout, branding, and introducing a money back guarantee program leading to 70% increase in revenue
? Coordinating with external digital marketing services providers (SEO, PPC, & Affiliates)
? Monitoring conversion rates to optimize campaigns to maintain a reasonable ROI
? Maintaining eCommerce portal using Shopify to improve customer experience
? Launching email marketing campaigns using MailChimp and Klaviyo to engage, increase, and retain website traffic

SA
Successfully transformed few of Saudi Arabia's government services to a digital platform which drastically decreased long lines at government offices by working on requirements gathering, business analysis and branding.
? Implemented TAMM Partners Awards, a new incentive program for resellers which rewards any salesperson with highest number of signed contracts regardless of the contract value, which increased product's revenue by 30%
? Managed a B2B product, TAMM, targeting companies who own fleet vehicles allowing them to renew their vehicle registration online with a monthly subscription fee
? Launched Saudi government online services such as Absher, Muqeem, and TAMM
? Prepared and presented high-level strategic reports to assess and monitor the performance of marketing functions
? Developed new communication channel content tailored to a specific target audience to increase revenue

Brand Manager

Riyadh, SA
? Assisted in launching eCommerce platform, Souq.com, which was later sold to Amazon for $580 million
? Increased active website users to 40,000 in one year by implementing digital and traditional marketing campaigns
? Executed portal localizing and SEO/SEM activities
? Worked with retailers to manage and fulfill over 10,000 listed items in the first year

Find out detailed information about Wes Salama, Digital Marketing Manager in Clovis, CA

Wes Salama: Digital Marketing Manager in Clovis, CA

Wes Salama

Al-Israa University