Will Barber: Accessories Marketing Specialist in Washington, DC

• Develop and Manage eCommerce strategy for Audi Genuine Accessories, Audi Genuine Parts, and Audi collection apparel • Realized eCommerce platform Year-over-Year growth of 19%, 21%, and 65% (2020 year to date) respectively • Curate and Develop content for Audi After Sales eCommerce platform (parts.audiusa.com), including product descriptions, news items, dealer notes, and supplemental product photography • Management of Audi Accessories marketing agency of record (24G) to drive development and execution of new in-dealer marketing collateral and product sell sheets • Coordinate and facilitate event partnerships with third party vendors including Thule and H&R Springs to bring Accessory product to new audiences • Function as Audi of America liaison with Audi Club North America, supporting ACNA efforts by attending events, working to improve value of Club to its members, as well as providing direction to align global Clubs with Audi brand at International Club Forum hosted by Audi Tradition