Bachelor of Science in Fashion and Textile Management

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Marketing Director, Medical

Marketing & Sales

Head of Medical Marketing Channel

Establish a marketing calendar aligning account-based marketing tactics behind the sales team plans, with a well integrated set of marketing campaigns, sales surges, nurture journeys, engagement experiences and metrics. Included brands: RockTape, Spenco, SKLZ and TriggerPoint
- Spenco: facilitated full rebrand. New brand guide, logo, imagery guidelines, etc. Aiming to engage a new audience while focusing on digital distribution strategy
- Pride Capsule: 2020, first inner brand collaboration formed between RockTape and TriggerPoint for a 3 product bundle set for June 2020
Lead a full service team of social coordinators, creative and digital to develop assets and content for sales, product launches and go-to-market planning to bring our products to life in a differentiated way
Create clear, focused campaigns that are both unique to the brands, which
include compelling and relevant content (audio, video, text), sales events,
paid media, digital marketing, and local physical activations
Strategize & implement the launch and campaign strategy for new products and
initiatives
Plan, develop, and execute brand strategies that will generate revenue growth,
drive purchase consideration across target customers, and meet business
objectives
Head the conception, design, Go-To-Market (GTM) and optimization of marketing strategies and campaigns that drive adoption of, and engagement with, new and existing products and features

Plan strategic marketing campaigns and communications across ecommerce, email and social media channels that engage
consumers and drive sales online/in-store with a focus on brand partnerships; such as:
-	Victoria Secrets: worked to turn VS Fashion Show looks into commercial product for top doors with in-store activation
to drive traffic into the stores vs a discount promo. Successful venture leading to another inception for Valentine's Day
-	Nike: launching on SNKRS app utilizing UGC to create buzz and warrant proper sell through, sold out in 2 days
-	DVF: partnering for experiential marketing room that will shift per seasonal collection as awareness/engagement
-	Farfetch x Juicy: brokered 3 fold partnership for exclusive distribution of Juicy on Farfetch leveraging the ecommerce
reach and marketplace to relaunch Juicy with Swarovski to a elevated audience: SPLP, push notifications, etc.
• Restructured team to have a digital focus. Implemented annual marketing programs for retail and key gifting. Hard marked
marketing calendars for owned brand and all brand partnerships to adhere to as baseline digital strategy
• Ownership of paid digital marketing performance, influencer, including paid search, paid social, display, email, partnership, and marketing automation. Holiday 18' influencer campaign, 6 brand collaborations: 2m reach, 2.4m impressions, 18k converted
• First projet drove over 40% YOY increase in sales from Mother's Day campaign. 12 brand partnerships (5 media placements, 5
different social media strategies: enter to win, GWP, customer acquisition, GIF media, geo-targeted events, 2 retail events)
• Negotiated contract and launched shoppable platforms on IG. Lead program for shoppable pins on Pinterest. Each new channels
of distribution with measurable results
• Broke down budget by segments (watch, sunglasses, etc.) worked with sales for EOY marketing spends to ensure max ROI

Sr. Marketing Manager

Oversaw marketing strategy for owned stores, B2B and co-op of 48+ accounts throughout USA & CDA, including Barnes & Noble, Apple, Indigo, Staples, Neiman Marcus and Target; leading projects such as:
-	Neiman Marcus: negotiated price in Holiday Book by supplying custom content video for their .com of the product
-	Jason Wu: Cadillac House #greyout experiential marketing partnership to sell newly launched notebook collaboration
-	Bradley Theodore: Art collaboration to expand backpack category. Experiential launch event at Rogue Space in Chelsea
• Design 360° action plans for optimal sell-out performance while surpassing both brand and customer expectations (campaign
direction, digital marketing, content creation plan, cross-functional team alignment, etc.)
• Led Amazon to 14% increase in sales for 2016 through Vendor & Seller Central management and bestseller reorders
• Manage budget of $1.6M, track and input all expenses for ad spend, influencers, events, collateral, merchandising and digital
• Increase click thru conversion rate by 10% for B2B email blasts by embedding videos and developing new formats with creative
copy proven via A/B testing
• Execute social media content strategy with brand team, email marketing creation for B2C/B2B, promotional calendars based off of merchandising direction, ROI and P&L on big spend campaign programs

Marketing Manager

Partnered with sales and marketing teams to drive distribution partner success in big box retail (Bloomingdales, Macy)
-	Bloomingdales: partnered for in-store Men's Night event by adding cocktail tasting near MK mens' shop-in-shop
-	Macy's, 34th Street: drove traffic to new men's shop opening - drinks, snacks, email outreach and kickback coupon
• Supported brand marketing partnerships with any third-party partners as well as vet potential future partnership, sponsorship or collaboration opportunities at a wholesale account level
• Exceeded sales goals through cross functional analysis and planning with sales, design, visual and marketing teams including
displays, digital, customer trend needs, new collateral, promotions, email blasts and in-store events (Dec. menswear lift of 10%
via catalog advertising)
• Developed seasonal toolkit with guidelines for brand marketing collateral usage (wholesale)
• Analyzed marketing data and provided feedback to designers and buyers on seasonal product performance by campaign

Brand Marketing Manager

Developed sellout strategy, brand awareness, customer acquisition and retention by partnering with marketing and sales for whole accounts (Bloomingdales, Sak's)
-	Polo Sport: assisted in relaunch of the Polo Sport brand utilizing video content for marketing the brand
• Developed campaign recaps which aided in increased shipments for all seasons by creating suggested reorders based of marketing insights: Spring 14' +2.5%, Fall 14' +3.1%, Spring 15' +3%
• Partnered with regional and channel partners to aggregate insights to build co-branded creative strategies to drive sales
• Owned tier 3 store account strategy encompassing both menswear and childrenswear totaling over $6M
• Developed clear creative briefs for advertising, campaigns, social media, mailer's, in-store catalogs and in-store events
• Reviewed collection with buying team, provided direct feedback while collaborating and projecting for future assortment
North Carolina State University

Find out detailed information about Will Taylor, Marketing Director, Medical in San Diego, CA

Will Taylor: Marketing Director, Medical in San Diego, CA

Will Taylor

College of Textiles

Textile College