Will Taylor: Marketing Director, Medical in San Diego, CA

Head of Medical Marketing Channel Establish a marketing calendar aligning account-based marketing tactics behind the sales team plans, with a well integrated set of marketing campaigns, sales surges, nurture journeys, engagement experiences and metrics. Included brands: RockTape, Spenco, SKLZ and TriggerPoint - Spenco: facilitated full rebrand. New brand guide, logo, imagery guidelines, etc. Aiming to engage a new audience while focusing on digital distribution strategy - Pride Capsule: 2020, first inner brand collaboration formed between RockTape and TriggerPoint for a 3 product bundle set for June 2020 Lead a full service team of social coordinators, creative and digital to develop assets and content for sales, product launches and go-to-market planning to bring our products to life in a differentiated way Create clear, focused campaigns that are both unique to the brands, which include compelling and relevant content (audio, video, text), sales events, paid media, digital marketing, and local physical activations Strategize & implement the launch and campaign strategy for new products and initiatives Plan, develop, and execute brand strategies that will generate revenue growth, drive purchase consideration across target customers, and meet business objectives Head the conception, design, Go-To-Market (GTM) and optimization of marketing strategies and campaigns that drive adoption of, and engagement with, new and existing products and features

Plan strategic marketing campaigns and communications across ecommerce, email and social media channels that engage consumers and drive sales online/in-store with a focus on brand partnerships; such as: - Victoria Secrets: worked to turn VS Fashion Show looks into commercial product for top doors with in-store activation to drive traffic into the stores vs a discount promo. Successful venture leading to another inception for Valentine's Day - Nike: launching on SNKRS app utilizing UGC to create buzz and warrant proper sell through, sold out in 2 days - DVF: partnering for experiential marketing room that will shift per seasonal collection as awareness/engagement - Farfetch x Juicy: brokered 3 fold partnership for exclusive distribution of Juicy on Farfetch leveraging the ecommerce reach and marketplace to relaunch Juicy with Swarovski to a elevated audience: SPLP, push notifications, etc. • Restructured team to have a digital focus. Implemented annual marketing programs for retail and key gifting. Hard marked marketing calendars for owned brand and all brand partnerships to adhere to as baseline digital strategy • Ownership of paid digital marketing performance, influencer, including paid search, paid social, display, email, partnership, and marketing automation. Holiday 18' influencer campaign, 6 brand collaborations: 2m reach, 2.4m impressions, 18k converted • First projet drove over 40% YOY increase in sales from Mother's Day campaign. 12 brand partnerships (5 media placements, 5 different social media strategies: enter to win, GWP, customer acquisition, GIF media, geo-targeted events, 2 retail events) • Negotiated contract and launched shoppable platforms on IG. Lead program for shoppable pins on Pinterest. Each new channels of distribution with measurable results • Broke down budget by segments (watch, sunglasses, etc.) worked with sales for EOY marketing spends to ensure max ROI

Oversaw marketing strategy for owned stores, B2B and co-op of 48+ accounts throughout USA & CDA, including Barnes & Noble, Apple, Indigo, Staples, Neiman Marcus and Target; leading projects such as: - Neiman Marcus: negotiated price in Holiday Book by supplying custom content video for their .com of the product - Jason Wu: Cadillac House #greyout experiential marketing partnership to sell newly launched notebook collaboration - Bradley Theodore: Art collaboration to expand backpack category. Experiential launch event at Rogue Space in Chelsea • Design 360° action plans for optimal sell-out performance while surpassing both brand and customer expectations (campaign direction, digital marketing, content creation plan, cross-functional team alignment, etc.) • Led Amazon to 14% increase in sales for 2016 through Vendor & Seller Central management and bestseller reorders • Manage budget of $1.6M, track and input all expenses for ad spend, influencers, events, collateral, merchandising and digital • Increase click thru conversion rate by 10% for B2B email blasts by embedding videos and developing new formats with creative copy proven via A/B testing • Execute social media content strategy with brand team, email marketing creation for B2C/B2B, promotional calendars based off of merchandising direction, ROI and P&L on big spend campaign programs

Partnered with sales and marketing teams to drive distribution partner success in big box retail (Bloomingdales, Macy) - Bloomingdales: partnered for in-store Men's Night event by adding cocktail tasting near MK mens' shop-in-shop - Macy's, 34th Street: drove traffic to new men's shop opening - drinks, snacks, email outreach and kickback coupon • Supported brand marketing partnerships with any third-party partners as well as vet potential future partnership, sponsorship or collaboration opportunities at a wholesale account level • Exceeded sales goals through cross functional analysis and planning with sales, design, visual and marketing teams including displays, digital, customer trend needs, new collateral, promotions, email blasts and in-store events (Dec. menswear lift of 10% via catalog advertising) • Developed seasonal toolkit with guidelines for brand marketing collateral usage (wholesale) • Analyzed marketing data and provided feedback to designers and buyers on seasonal product performance by campaign