Fashion

Highly skilled Visual Merchandiser and Window Dresser with more than 15 years of experience in fashion
retail, having worked for fast fashion, premium and luxury global brands both in Europe and LATAM.
Taking over manager and coordinator positions, my focus is elevating brands aesthetic, developing
creative concepts to strengthen the brand's image and reinforcing it's positioning within the market to
drive sales.


WILLEM JAN PEREZ
TELLO BREMER
Information

Phone	Unified VM strategy across 4 countries: Mexico, Brazil, Argentina and
•	Chile
+31(0)657965328
Standardized new VM guidelines to elevate the image to a luxury level
Email	for all 30 boutiques
willemjanbremer@gmail.com	Managed the department's budget to achieve a 30% saving on window
installation and import costs
Arranged local production for POP material and campaign imagery
Social
during 2 campaign launches
LinkedIn	Coached store staff management through a customized VM training
•	Aligned all props and display material according to the newest brand's
willem-bremer
guidelines
Planned and executed 4 free standing store openings and pop-up shops
Developed a brand new pop-up store inside a flagship luxury department
store
Supervised the execution of a monogram brand takeover in 11
department stores POS
Supported the showroom set up and press day events

Visual Merchandising Manager LATAM

Country visual merchandising coordinator for the creative services area
Managed a team of 4 field visual merchandisers
Developed VM guidelines for all 41 owned retail stores including outlets and over 100 wholesale department store corners
Managed the showroom for all 4 different product lines, changing the
layout each season to enhance commercial goal with retail and wholesale clients during collection launch with a team of 10 people
reporting to me
Created a strong network with national suppliers to assure local
production of mannequins and display material for a up to 50% saving vs
importing
Coordinated seasonal kick-off training's
Supported campaign launches in liaison with the Marketing team
installing out posts throughout malls and department stores
Direct report to HQ in Europe and the US hub.
Planned opening of 10 new free standing stores
Built a strong working relationship with store VM ambassadors & stores through good collaboration, consistent communication and team
motivation
Managed the creative and aesthetic elements for window displays

Visual Merchandising Sr Coordinator

VM responsible for Premium Brands: Scotch&Soda, John Varvatos,
Harmont & Blaine, Eden Park, Butterfly Twists, Scalise, Le Coq Sportif
Adapted each brand's Visual Merchandising guidelines to the local
market
Over viewed the correct display execution throughout the country
Arranged all window display installations
Negotiated spaces for shop-in-shops within the wholesale business unit
Activated marketing events
Assured visual equity for a greater consumer journey
Helped drive store performance through an optimal use of KPI'S and sales reports analysis

Visual Merchandising & Trade Marketing Leader

Set-up for the first store in Latin America to create a proper shopping
experience
Created appealing displays to enhance the image of a flagship store
Coordinated twice an in-store season start as a part of staff training
Participated in the store expansion team to open two new stores

Visual Merchandiser & Window Dresser

In-store VM manager
Responsible for new shop openings in Spain and UK
Created both seasonal and monthly photographic reports for HQ
Created eye-catching product displays and store layouts
Maintained high level of detail in window installations
Staged and styled mannequins and appropriate lighting to display
merchandise for best in store presentation
Trained sales staff on the collection composition and it's exhibition

Visual Merchandiser Manager

Men's department VM responsible
Supported new shop openings
Communicated with store teams to plan floor and merchandise layouts to floor sets
Led and motivated teams to mantain displays

Visual Merchandiser

Find out detailed information about Willem Jan Perez Tello Bremer,  in Den Haag, ZH

Willem Jan Perez Tello Bremer: in Den Haag, ZH

Willem Jan Perez Tello Bremer

AMFI AMSTERDAM FASHION INSTITUTE