William Bacarella: in Seattle, WA

Art directed and designed graphic apparel by collaborating with Amazon’s private labels and top brand partnerships, including Disney, Cartoon Network, and TBS. Developed and published multiple designs for apparel products while leading the creative direction. Communicated with Disney partners and other vendors regarding concept development, and design approvals. Documented the effectiveness of brand design briefs by organizing user-testing surveys. Maintained brand account profiles and artist submissions, including approvals, rejections and design feedback. • Designed brand store web pages while ensuring a visually appealing experience with consistency. • Introduced Amazon Fashion’s Disney x Spotted Zebra launch by coordinating with Disney. • Enhanced customer experience by supporting the needs of third-party designers.

Managed design and execution of various projects by cross-functional collaboration with creative, production and marketing departments. Organized photo shoots, photographed products, and edited images. • Project managed the complete design process and communication for TES x NBA collaboration which presented new market opportunities. • Supervised conceptual development of graphics for collaborations with companies, including, Barneys New York, Net-a-Porter and Beverly Hills Hotel. • Created and maintained an updated record of the website content, including email marketing, social media and images.

Developed various educational digital products. Researched media for videos, photos, and art, and communicated with photographers and representatives to obtain required data. Utilized motion graphics and post-production on various video projects of marketing and sales. • Established the overall branding impact and visual design for UI/UX, while creating style guides, icon suites, wire-frames, and animated prototypes.