William Georges: CEO in Los Angeles, California

• Led the brand to over 800% growth within the last 13 months. • Created pitch deck and successfully raised 1mm in funding. • Re-positioned brand and provide visionary strategic leadership to the entire design, production and ecommerce Team. • Resposible for continuous design innovation, roadmap calendar, streamlining the supply chain and production processes. • Implemented rigorous A/B testing methodologies utilizing data insights to optimize user ʎʕows and drive higher conversion rates. • Delivered advanced SEO strategies, resulting in improved search engine rankings and increased organic traʏʐʒc.

| Collaborations 2002 to Ongoing - From Start-Ups to Fortune 500 • Develop and implement 360° brand building strategies to drive global brand awareness and exceed revenue targets. • Own and evolve, as necessary, future strategic vision for the brands. • Ensure global brand DNA and positioning are coherent across all channels, marketing touchpoints and customer experiences. • Partner with in-house creative team to create dynamic and eʏfective brand merchandising, social media, add campaigns and live events. • Capital planning, buying and forecasting for vertical selling. • Responsible for executive coaching, strategy, supply chain support, design leadership and growth marketing for the following brands. Clients in bold within the last 5 years contributing to great growth: Driving Growth and Mitigating Risk amid extreme global volatility by connecting Brand Culture Experiences to Consumer Values in new and meaningful ways. Making the complex simple and actionable. Deep Operational Experience to build and scale responsibly. Mentoring teams to unlock immediate growth and guiding staʏf to achieve their professional potential. Well-known for innovation and adapting to changing economic headwinds in a heartbeat, solving problems seemingly too complex or that appear impossible to solve. A Commercial C-Suite Executive and Strategic Leader who has motivated multi-disciplinary teams to drive proʐʒtable growth, increased customer satisfaction and streamlined operational eʏʐʒciency. Expert in Luxury Fashion, Premium, Commercial Mass Markets to Accessories and Consumer Products at Big Box Value Chain Stores. Seasoned in: Turnarounds, Start-Ups, Licensing, Strategic Partnerships, Expert in Retail, Wholesale, E-comm, and DTC Brands scaling Internationally.

• Built breakthrough fashion-tech platform, a B2B SaaS solution for on-demand, a high-performing e-commerce brand experience. • Oversaw entire operation, P&L, Sales, Design, Production and HR. • Created extensive suite of APIs and integrations enhancing UX. • Led global product management, UX design, rich content creation and localization, including ecommerce merchandising. • Created post acquisition strategy that grew company more than 10x