William Gregory:

Accountable for the end-to-end product roadmap for homeowner conversion and retention. Built and led a team of product managers focused on specific user journeys within these spaces. Launched new product features to the online rental management product that detailed rental financial performance and simplified home care management. These features increased YoY online retention by 38% and quickly became top 5 pages on the site. Decreased conversion time by launched online tools where homeowners and employees could collaborate to collect and process home rental details prior to listing. Within one quarter of launch, 79% of all homes were converted with this tool, resulting in 25% faster time to first booking. Increased Agile rigor to include prioritization based on performance KPIs of AB tests, regular monitoring of Agile productivity and quality reporting in Jira, and a user experience focused / hypothesis driven testing approach to results measurement.

Owned and managed the demand generation product roadmap for flight and flight-bundled product conversion on all channels. By focusing on more granular customer segment, channel, and commercial data, increased conversion of core flight product campaigns by 30% YoY. Served as strategic lead for unifying customer experience across all retail levers: loyalty, coupons, and discounts. Interacted directly with airlines and hotels to understand supplier needs and opportunities. In the fall of 2017, drove first-time airline participation in the Black Friday Cyber Monday campaign. This not only out converted all other flight campaigns but also proved share shift between carriers instigating competition in Expedia Marketplace that could be monetized going forward. Created a 'Led By Air' vision to generate demand for more bundled hotels sales could be attached to those flight purchases at a favorable to average attach ratio. Researched potential data caching algorithms to discover low-priced airfares and message those fares on the website. Led a team of product managers, analysts, and marketers focused on creating and managing product campaigns prioritized to drive growth and conversion.

Delivered an 18-month road map to transform Holland America's complete online presence: The cruise purchase path, supplemental purchase path, and .Com brand site. Notable accomplishments include launching a v1 ship-board app to drive on-board revenue, hiring to significantly expand and up-skill the abilities of the 12-person product manager/owner & scrum master team, and building an Agile team to manage disparate technology teams across the portfolio.

Created this software professional services firm. Led business activities from inception through prototype for a cause marketing mobile app. Secured their first two beta customers: Big Brothers Big Sisters of Puget Sound and ClearPath International. Authored the product road map and managed app design including Agile requirements, UI design, and information architecture and wire frames. Other client work included iPhone development for a data analysis business and Salesforce.com configuration for an SEO/SEM firm. W-2/1099 contract work included Technical Product Manager for Expedia and Ecommerce Product Owner for Bank of America.At BofA, I managed an online banking Website redesign project using Agile principles that were relatively new to the Bank including authoring of user stories, use cases, screen flows, and systems integration points.

Created and managed the company's first program management office resulting in a 25% annual increase in product feature delivery. Led a cross-functional program team of 60 people delivering a consumer Internet telephone service product for Best Buy. This product launch affected everything from a new online purchase and activation channel, integration with billing and customer management systems (OSS), data center development, marketing and package design, retail sales and call center training. Delivered the 18-month, $20mm project as a pilot product into Best Buy stores on time and on budget. Accountable for and directly managed all elements of scope, schedule, budget, risk, etc. within an Agile framework. Managed a nine-person program team that made improvements to project budgeting and launched SharePoint for project management collaboration. Integrated Agile principles into the product delivery process for over 100 employees in Speakeasy's lines of business. Reported to COO.