William Morris: Business Engineer in Long Beach, CA

● Implemented strategy and best practices for a $750k annual advertising budget. ● Managed advertising strategies on Amazon Seller Central Campaign Manager, including A+ Content, Brand Registry, & Shopify store with $15M annual sales and a catalogue including 34k SKUs. ● Oversaw website traffic driven by Google Ads Performance Max campaigns, custom ads for asset groups, audience signals & detailed demographics with an average RoAS 2000%, CPC $0.45. ● Analyzed ad budgets using Optymzr PPC Management software to automate performance metrics to achieve 180% decrease in spend YoY.

● Leading project manager in global eCommerce supply chain, featuring a monthly subscription service for action sports athletes in mountain biking and motocross, annual revenue of $1.2M per year with 2,000 monthly members. ● Directed development of subscription services included budgeting, marketing CRM, website development, managing shipping partners and 3PL, managing warehouse staff, and supervision of development team. ● Advertising and analytical duties included 3 publications; websites generated a combined 15M monthly page views and hosted $2M in annual ad revenue, $800k affiliate revenue.