Wake Forest University | MA in Sports Media and Storytelling | BA in Communication; Minors in Media Studies & Marketing | Filmmaker | Editor | Creative

As a filmmaker and content creator with a passion for sports storytelling, I thrive at the intersection of creativity, digital marketing, and brand strategy. With a proven track record of working with renowned brands like Tracksmith, lululemon, and First Descents, I bring a unique ability to craft compelling narratives that resonate with audiences and drive brand engagement.
I recently led a film project for Tracksmith, where I documented their NIL team across Europe, producing a promotional film and delivering hundreds of stills for their marketing campaign. My experience also extends to working with First Descents, where I helped capture the life-changing outdoor experiences of cancer survivors, and with lululemon, creating content that showcased the brand’s dedication to an active and mindful lifestyle.
I hold a MA degree in Sports Media & Storytelling from Wake Forest University’s Documentary Film Program, where I focused on cinematography & sound, business of sports media, sports storytelling, story editing, and more. This education, combined with my hands-on experience in the field, has equipped me with the skills to develop content that not only tells a story but also aligns with broader marketing strategies.
In addition to my storytelling expertise, I am an FAA-registered drone pilot and a skilled video editor with a deep understanding of marketing strategy, brand development, and content distribution across digital platforms.
I'm always seeking new ways to combine my love for visual storytelling with impactful marketing strategies that help brands connect with their audiences in authentic and meaningful ways.

▪ Founded video production/marketing company sponsored by nationally recognized brands including Clocks & Colors, Everyday California, LSKD, and more endorsing their products through filmmaking and social media distribution obtaining over millions of views
▪ Distribute content through website williamcteets.com, YouTube, TikTok and Instagram (@wcteets) with over 110,000 followers in aggregate
▪ Sell originally designed merchandise and photographic prints through online store obtaining more than 10K in profit
▪ Established LLC, created business plan and annual budget

Founder

• Spearheaded content creation initiatives for Tracksmith's marketing team, with a focus on enhancing brand visibility and engagement
• Traveled across Europe (Paris, Italy, and Monaco) to document and promote the journey of Tracksmith's NIL team
• Produced a 5-minute film for social media (200K+ followers) and the company website, highlighting brand presence and partnerships.
• Captured high-quality photos and developed a variety of short-form videos to support both athletes and Tracksmith's brand narrative, ensuring consistent and engaging content across digital channels
• Developed and executed a comprehensive content calendar for August, focusing on maximizing the impact and reach of the content produced

Digital Media Producer

▪ First Descents provides life-changing outdoor adventures for young adults impacted by cancer, MS, and other life-threatening health conditions 
▪ Captured, edited and delivered high quality videos and photos to support FD’s marketing and communications material
▪ Content was published across social media, websites, and FD marketing and programs collateral
▪ Remain in constant collaboration with FD’s marketing team in Colorado

Head of Content Creation

* Member of the Lululemon collective
* I create social media posts in a variety of forms (video and/or photo) to share with my viewers
* Provided with a link that customers may use, in which I receive a piece of the commission once a sale has been made

Ambassador

• Filmed Blackhawk helicopters at various utility and heavy construction sites, creating dynamic content for the company’s website and social
media, significantly boosting marketing and recruitment efforts
• Generated over one million views across social media platforms through engaging visual content
• Filmed and edited the HP Motorsports Trophy Truck, crafting promotional material for online distribution

Photographer, Videographer and Editor

* Filmed and edited Las Vegas to Reno (500 miles) trick truck race promoting Baldi Racing and their sponsors
* Produced, filmed, and edited extensive marketing video for one of top trick truck teams in nation
* Used for distribution on YouTube, Instagram, Facebook, and the Baldi Racing website
* Also provided content for Baldi's sponsors (BFGoodrich, Fox, Ultra) generating over 20,000 views

Videographer

William Teets: Wake Forest University | MA in Sports Media and Storytelling | BA in Communication; Minors in Media Studies & Marketing | Filmmaker | Editor | Creative in Newport Beach, California

William Teets: Wake Forest University | MA in Sports Media and Storytelling | BA in Communication; Minors in Media Studies & Marketing | Filmmaker | Editor | Creative in Newport Beach, California

William Teets

Wake Forest University

Wake Forest University Graduate School