William Young: Ecommerce Content Specialist in Irving, Texas

▪ Maintained the product catalog for domestic and international Bowflex, Nautilus, and Schwinn Fitness sites, ensuring content was accurate and up to date ▪ Created automated tools for batch importing of promotions and campaigns within Salesforce resulting in 50% reduction in setup time and effort ▪ Updated HTML and CSS for content changes on PDPs, PLPs, blog pages, and banners ▪ Used analytics reporting on on-site search activity to optimize redirects and identify missed opportunities ▪ Position eliminated during layoffs

▪ Researched, aggregated, and formatted product content and digital assets from brand portals, vendor websites, and internal teams to update and enrich products with outdated standards to boost SEO, better engage customers and improve conversion ▪ Identified and migrated product feature bullets to their correct field in 3,000+ products using regex and excel, 9 weeks before the expected deadline ▪ Coordinated recovery after a PIM update lost all images for the product setup queue, prioritizing items that were high-value or quick resolutions, resulting in minimum vendor contact and no noticeable delay in product setup ▪ Created guides for streamlining content management and updates, including bulk image renaming and sorting with the command line, HTML formatting with regex, and data importing with XML ▪ Photoshopped product images to meet brand standards and pass Google Marketplace restrictions ▪ Position eliminated during layoffs

▪ Managed online product catalog for in-stock merchandise, proof-reading copy and updating inventory on Wordpress site ▪ Photographed and edited images of all new products for PIM and website ▪ Managed Wordpress pages and plugins, troubleshooting problems and updating as needed ▪ Designed images for newsletter emails in Photoshop and Illustrator to be sent via Mailchimp

▪ Collaborated with buyers to select products for our daily deal website, meh.com ▪ Analyzed past performance to make pricing and scheduling decisions in order to meet weekly profit goals of $100k ▪ Coordinated all assets for sales, including photography, copy, specifications, and inventory ▪ Photographed and edited product images in Photoshop, as well as t-shirts and other merchandise