Xu Ran: Marketing Analyst in Irvine
Xu Ran
Marketing Analyst
Irvine | United States
Skills
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Interests
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Industries
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Work experience
Liang Comestics
Marketing Analyst | 10/2020 - Current
Remote
• Analyze the company's e-commerce sales data from various platforms including T-Mall, JD, Red Book, Tik Tok, & etc.
Provide recommendations on upcoming sales strategies for the management team, with a special focus on under-
performed products
• Leverage Power Survey tools to create reports and monitor daily, weekly, and monthly client volume, product reviews
and sales from each platform. Provide budgeting, projected sales and inventory adjusting recommendation
• Conduct analysis on historical sales, marketing performance, online survey data, provide recommendation on social
media influencers collaboration, drove over $1 million sales during major e-commercial sales events
Long's Kitchen
General Manager | 04/2019 - 07/2020
Manage the restaurant's online ordering system with 2500 members, process 200+ daily orders, adjusting the cooking
based on online orders, and create weekly reports for leadership reviews
• Conduct analysis on customer schedules, historical sales, and meal popularity. Forecast future sales to guide inventory
and upcoming meal preparation. Provide recommendations on cost efficiency optimization and general day to day
operations.
• Lead Voice of the Customer program, professionally communicate with new and existing customers and leverage
findings to improve operational efficiency and customer satisfaction
Xuanhan Xinhe Printing & Advertising
General Manager | 07/2014 - 09/2017
Xuanhan, China
• Advanced functional strategic plans and goals to support company mission and vision to enhance company's business
and revenue performance
• Developed management decisions including recruitment strategy, revenue analysis, and customer relations to ensure the attainment and meeting of company goals
• Assisted with design of commercial and government advertising products utilized in local market
• Engaged with external stakeholders to ensure timely product delivery and solicitation of customer feedback
• Identified and resolved technical and customer issues by providing appropriate alternative solutions
Italian Consulate
Application Coordinator | 01/2017 - 08/2017
China
• Oversaw four approval processes designed to verify applicants' visa paperwork, employment, and assets certification
• Input applicants' confidential information to Schengen visa system and fulfilled requisite background check
• Processed individual and group visa applications totaling over one thousand applications per week
• Partnered with local governments to coordinate and execute cross-cultural events and festivals
• Collaborated with Chinese and Italian commercial companies for business visitors' visa applications