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Integrated Marketing Director

Marketing & Sales

<p>I am a creative and innovative marketer who can execute across a variety of channels while driving long-term strategies and building brand equity and contributing to the bottom line, with over 25 years of experience with traditional and digital marketing strategies.</p>

• Spearheaded all client-facing and corporate communications, such as email newsletters, ad placements, organic social media strategy, and press releases 
• Led creative production of client marketing campaigns enhancing brands across multiple marketing solutions channels: TV, Radio, DOOH, CTV/OTT, Digital Audio, Branded Content, Social Media, Experiential and Influencer Marketing
• Directed GTM Strategies, Product Management and Business Development support for IP products: AudioEngage and EntravisionPlus (programmatic digital advertising platforms for CTV/OTT, Digital Audio, DOOH and Gaming), and El Boton (digital audio streaming app) 
• Developed and executed sales enablement strategies, improving team performance
• Communicated cross-departmental and provided creative direction to ensure cohesive brand messaging
• Leveraged marketing partnerships with NFL, FIFA, MLS, and consumer goods giants to boost client and consumer brand engagement
• Redesigned the wireframe of the US Media website, enhancing user experience and engagement
• Produced webinars and "immersive experience" client engagement events
• A leader among the global marketing team where I championed the brand's identity and values across the diverse international markets to drive brand growth and recognition on a worldwide landscape

• Directed lifecycle marketing strategies, enhancing customer journey experience
• Managed product alignment with manufacturers, optimizing go-to-market strategies
• Orchestrated customer engagement events, strengthening brand loyalty
• Led a $1.2 million annual budget, maximizing ROI on marketing initiatives
• Authored impactful blog articles, managed website and newsletter, increasing brand awareness

Marketing Manager (Dept Head)

Now Insight Enterprises -- A channel partner distributor of IT equipment via brick and mortar locations and eCommerce Websites: TigerDirect.com, PCMall.com and MacMall.com

• Implemented demand-gen marketing strategies, driving sales and product visibility
• Managed ecommerce merchandising for end-user products, enhancing online sales (1,550 skus)
• Additional marketing support to HPE edge-to-cloud solutions (SaaS), 15K+ sku configurations
• Administered a $500,000 quarterly budget, optimizing marketing spend
• Coordinated client and employee engagement events, fostering community and loyalty
• Aligned product management and lifecycle roadmap with HP's needs, ensuring market relevance and leveraging an omnichannel strategy

Channel Partner Marketing Manager, HP Inc/Hewlett Packard

• Provided expert marketing consultancy across diverse industries, enhancing client brand strategies
• Developed and executed comprehensive marketing plans, driving client growth and visibility
• Graphic Design - created visual concepts to communicate the companies' brands' stories and promote their products/services via web and print

Provided contract work for:
• The Chefs Warehouse - Gourmet foods, pastry and restaurant supply distributor
• Del Rey Marketing - Experiential and events marketing agency
• Pearlworks Inc - Architectural ornamentation and interior design company
• Hampton Products - CPG manufacturer of Brinks Security padlocks, plus Lighting and Plumbing Decorative Fixtures, who license and white label their products according to major carriers and retailers' brands--such as Walmart, Sears, ACE Hardware, Orchard Supply Hardware, Home Depot and Lowes

Marketing Consultant

DBA: Off Road Warehouse and 4 Wheel Parts -- Distributor of automotive, motorsports, hobby and nitro & electric RC toys parts and accessories via brick and mortar retail locations, ecommerce and catalog mail order.

• Managed print and ecommerce projects, improving brand consistency across platforms
• Provided art direction and graphic design, elevating brand aesthetics
• Coordinated retail stores' visual merchandising and event planning, enhancing brands' experience
• Sponsored and participated at events like SEMA, The Baja 1000, Moab Easter Jeep Safari and more

Senior Graphics Designer (functioned as Projects Manager)

• Executed campaign strategies according to the plan of action
• Led print and web project management, improving project efficiency and output quality
• Provided art direction and graphic design, strengthening brand identity
• Managed showrooms' visual merchandising and event planning, increasing customer engagement

Advertising and Promotions Specialist

Acquired by My Code--the largest multicultural digital media platform in the United States

• Owned the daily design and layout of the Entertainment section, enhancing reader engagement
• Aided the sales dept through effective graphic design and layout strategies for advertisers and editorial

Editorial Layout Designer, Entertainment Section

• Executed campaign strategies according to the plan of action
• Supported sales and marketing with graphic design, improving promotional materials
• Managed customer profiles and databases, enhancing customer relationship management
• Coordinated trade show management, increasing brand visibility and engagement

Sales & Marketing Administrator

Find out detailed information about Yadira Rodriguez, Integrated Marketing Director in Long Beach, CA

Yadira Rodriguez: Integrated Marketing Director in Long Beach, CA

Yadira Rodriguez

American Intercontinental University (formerly American College of the Applied Arts)

Brooks College

University of California, Davis